Ghost Writer / Brand Specialist, for a family Business (Chandni L. Sehgal Nutrition and Weight Management, Essex) Feb-Sep 2020 Supported social media marketing initiatives, including market research, campaign management & analytics, content creation and writing blogs. - Helped define the brand proposition, positioning and style-guide, and proposed marketing ideas to align with the business imperatives- Planned and prioritised tasks by creating vision boards, mock-ups and schedules for future Instagram content, focusing on building brand recognition and perception. - Researched current photography trends and edited images to near professional-level, to fit the branding and campaign story-line, including formulation of captions and hashtags.- Launched targeted Instagram stories and optimized follower engagement by utilizing Instagram’s business analytics features and by performing a thematic analysis of social media content by tracking various KPIs (click-throughs, follower growth, audience demographics, reach, likes and comments).- Met aggressive deadlines with regards to planning, researching, writing and editing content for blog posts and social media campaigns on topics such as nutrition, mental/physical health, fitness and wellness.- Tested a pay-per-click strategy from a ROI perspective. Defined, created and refined images on Adobe - Photoshop for Pay Per Click Instagram advertisements. Communicated effectively with clients and sponsors through social media.