Jahred Williams Email & Phone Number

Greater Chicago Area

Greater Chicago Area

• Partner with the client to successfully launch the first ever mobile app offers platform for McDonald’s; saw initial average check increases of 3-4% of orders that included mobile app offers.• Act as as single point of contact for the entire West Zone of McDonald’s local marketing agencies.• Successfully develop offer strategy and push notification strategy to inform and engage users. • Assist local market McDonald’s agencies in creating offers that would be effective in driving bottom line sales and incremental guest counts.

Greater Chicago Area

• From October 2013 thru August 2015, oversee the entire McD App pilot program, the pre-cursor to the McDonald’s App mobile offers program that was launched in August 2015• Responsible for offer and customer acquisition strategy that directly lead to 1.9 million people using the app and 9.2 million offer redemptions in the app over the course of a two-year period• Work with local market agency clients to identify and partner with third-party brands to create more appealing offers in the app. Partner brands include: Six Flags, several MLB, NBA and NFL teams, local community festivals, fairs and tradeshows • Review creative elements to ensure that concepts and execution are on strategy and meet client objectives.• Track campaign performance against client’s ROI and marketing goals.• Use analytics tools to evaluate programs and make recommendations for improved performance, modified approaches to creative and product strategies.

Greater Chicago Area

• Oversee an $11 million budget on an annual basis. • Lead the strategy for all African American consumer market events, brand activations and customer experiences for our National McDonald’s client.• Concept and execute McDonald’s brand activations at the largest African American consumer event in the country for three years (the ESSENCE Music Festival) which generated an average of 45,000 beverage products being sampled; 110,000 collateral pieces being distributed; and over 540,000 on-site impressions being made. • Manage the McCafe Smooth Fusion Tour, a nation-wide sampling tour that made stops at the top 50 African American cities and events events across the country and distributed over 130,000 samples across the country• Execute the McDonald’s Flavor Battle, a online DJ competition targeted to millenials and centered around McDonald’s core burgers which allowed DJs to showcase their skills and present the McDonald’s brand in a hip, fashionable light; generated over 90,000,000 online/digital impressions• Execute on-site activations at events at highly-attended targeted African American events such as the CIAA Basketball Tournament, Circle City Football Classic, Atlanta Football Classic and Flordia Football Classic which generated brand affinity and positive impressions for the McDonald’s brand and showcased how the brand is deeply rooted in the community.

Houston, Texas Area

Houston, Texas Area

Houston, Texas Area

Senior Account Executive (June 2011 – December 2011)• Manage a $390,000 promotions and events budget and ensure that all related spending remain fiscally responsible.• Create and manage strategic marketing plans based on local, regional and national market objectives and goals.• Serve as the local African American Consumer Market lead and oversee budget and annual marketing plans including media, consumer promotions, branding and merchandising. • Serve as Young Adult, African American and Urban creative consultant on advertising campaigns and promotional spots. • Oversee negotiation and implementation of all sports sponsorships and ensure all activities are executed efficiently within contractual agreement and alignment with brand strategy and business objectives.• Help develop marketing and advertising plans for target African American, Hispanic and Asian consumer markets including targeted TV, radio, print, web and out-of-home campaigns. • Establish relationships with vendors and partners and explore “non-traditional” partnership opportunities. Promotions and Events Coordinator/Account Executive (February 2009 – June 2011)• Work directly with 50+ McDonald’s owners/operator clients to coordinate and promote events that bring awareness and drive traffic to their restaurants, ultimately increasing sales and profits.• Create promotions and events that have direct tie-ins to specific products being offered at the restaurants. • Manage and coordinate an event staff of up to 20 people, depending on the event. • Provide post-event recaps and summaries that detail events and establish “best practices”. • Analyze sponsorship proposals to determine their business relevance. • Build and manage third-party vendor/sponsor relationships with prominent companies/organizations such as Live Nation, Splash Town Waterpark, Space Center Houston, Houston Astros, Houston Dynamo, Houston Rockets, and Houston Texans.

Houston, Texas Area

• Organize and oversee brand operations at community events. • Coordinate personnel and logistical event information before, during and at post-events.• Act as the liaison between the company, its vendors and the public for all events, distributing appropriate information and ensuring all event requirements were met. • Implement standardized processes, best practices and reporting templates to help improve the client-vendor relationship. • Prepare and analyze weekly sales reports and business action plans.• Initiate, manage and coordinate customer/prospect list requests required to launch each campaign including both internal and external partner coordination.• Investigate and resolve customer issues. • Forecast sales goals and provide daily performance reports to help track sales figures. • Ensure that all contractual sponsor elements are met by the appropriate due dates.

Houston, Texas Area

• Work directly with team sponsors to ensure that sponsorship elements were implemented on game days and in the areas of print, radio, television and web. • Assist with game day sponsorship fulfillment and activation and with corporate summits, hospitality events and sponsor outings. • Assist with sponsorship fulfillment of marketing programs such as Gatorade Junior Training Camp, NFL 101 for Women, NFL en Español, and NFL Flag Football, NFL Draft Day, Texans Training Camp and Texans Week. • Assist with database input (partner profiles, surveys, etc.) and assisted with departmental mailings to sponsors (print work, invitations, packages, etc.) as needed.• Assist with proposal development. • Capture photos of signage, events, game nights and promotions in order to satisfy sponsor and client contractual obligations and provide “proof of performance” recaps.

Education record

Ma, Public Relations

Ba, Communications

Education record

Education record