Jaideep Doshi Email & Phone Number

London, Gb

London Area, United Kingdom

Responsible for growing Snap's partnership with P&G, L'Oreal, Coty in the UK, and Estee Lauder Companies, AB InBev & Invisalign in EMEA

London, England, United Kingdom

- Responsible for TikTok's enterprise partnership with Tier 1 Global partners ($XXXM in revenue; delivered YYY% YOY growth in 2023)- Revenue and Relationship ownership of shared Global Joint Business Plans with client CMOs who control over $10b of ad spend- Led the development & execution of go to market strategies in partnership with key cross-functional partners & local sales teams across the TikTok organization- Consistently delivered quarterly revenue above targets. Winner of the Golden Global (Global Sales award) in 2023

London, England, United Kingdom

- Leading Digital & eCommerce Sunsilk (over 1b euros in annual sales) across Europe, South Asia, South East Asia & Latin America - Crafted the new model of Marketing for Sunsilk, led by Social & Influencers, delivering better, faster & cheaper assets that drove higher reach, engagement & CTRs- Developed & rolled out the Data Driven Marketing strategy on Sunsilk across markets to improve creative results across brand & performance metrics - Led the development of the Sunsilk Purpose Program to scale up the social impact of the brands through a) a gamified online platform and b) online skills training partnership. Program rolled out to 10+ markets to impact 50m girls in 2021- Driving the eCommerce business of the brand, more than doubling the size of the business from 2020 to 2021 YTD

London, England, United Kingdom

- Relaunched the personalized D2C Skincare brand Skinsei, as part of the Unilever's New Business Creation Unit- Pivoted the business from being purely a D2C subscription model to omni-channel, including listing in Target across .com & B&M- Developed a new brand proposition, visual identity & communication strategy leveraging lean & agile principles- Relaunched the brand website with an improved personalization engine & results offering to better land the core brand proposition- Currently working a big relaunch campaign focused on Instagram & TIktok for the brand that goes live in Jan 2022

Singapore

- Created from scratch a new Makeup Remover business platform for the Pond’s brand. Delivered a global strategy to win in developed & developing markets, 0-5 yr plan, and launched 6 innovation projects to deliver target of 50mE incremental business by 2022- Created & deployed a disruptive innovation - Vitamin Micellar Waters - in just 9 months. Project was the brand’s largest innovation project for the year & delivered strong results in market

Singapore

- Built & deployed a strong digital ecosystem for the brand to further drive digital transformation across all key markets across SEA, South Asia, Americas, Africa- Drove the Social Media & Influencer Strategy for the brand by building a community of > 50,000 influencers. Presented & endorsed by C-suite leadership as ‘best-in-class’- Partnered with new media start ups from Unilever Foundry to pioneer 6 pilots that were successfully scaled up across the brand

Singapore, Mumbai, Delhi, Bangkok & Jakarta

As a Management Trainee, spent 3 years in a variety of different roles that covered:5 Categories - Male Grooming, Ice Cream, Body Care, Face Care & eCommerce4 Countries- Singapore, India, Indonesia & Thailand (lived in 6+ months in each)3 Functions - Global Brand, Local Brand & Sales

Singapore

Evaluated the market potential for a product innovation by conducting primary Marketing Research & collecting competitive intelligence on the ASEAN market.

Singapore

Teaching Assistant for two semesters for a University Core Course: Ethics and Social Responsibility

Singapore

Assisted in the implementation of a keystroke usability testing study with a team of SMU Ph.D researchers.

Mumbai Area, India

Led a number of projects to improve the website’s Content Marketing and User Experience

Mumbai Area, India

Assisted in the creation of financial models for clients of the firm.

Bachelor Of Science (Economics), Second Major In Marketing

Activities and Societies: UNSA (Model United Nations), SMU International Ambassador, SMU Ventures, Caderas Latinas (Salsa dance.

Hsc (Higher Secondary Certificate), Commerce