Jaideep Kulkarni Email & Phone Number

Washington, District Of Columbia, US

• Digital Marketing, eCommerce and Marketing Technology leader at Leica Biosystems. Reporting to the Global VP of Marketing, I lead the Digital Marketing & Digital growth strategy for a $1B+ corporation. I lead a team.
• Content Creation: Utilizing LLMs for web content marketing, tailoring content that elevates our educational portal and drives engagement.
• Team Enablement: Leading the charge in upskilling, I've led the training of our marketing team in using OpenAI Azure services for multiple use cases.

Washington, District Of Columbia, US

Evangelizing the use of Generative AI within multiple teams at Danaher. - Part of Project Team on Danaher's Commercial AI Initiative to utilize AI / Generative AI technologies to increase cross-selling and uncovering of new opportunities for incremental revenue. - Conducting training for multiple Marketing teams on the use of Generative AI technologies..

Washington, District Of Columbia, US

I was entrusted to expand our digital marketing strategy across our global footprint and drive new sales leads and revenue. In this role, I led digital marketing functions that included Digital Experience Management, Search Marketing (SEO & PPC) and Integrated marketing campaigns. I utilized a mix of performance marketing tactics including inbound.

Nussloch, DE

Brought in to lead a complete revamp of the digital channels. Defined the digital channel strategy and built out new capabilities.Built a team from the ground up - recruiting a team of digital experience managers, search marketing experts (SEO & PPC), UX and digital campaign managers. Built processes for lead generation encompassing the entire customer.

Chicago, Illinois, US

• Digital channels strategist leading omnichannel strategy initiatives for a portfolio of online & mobile services. Accountability included
• Strategy and insights initiatives designed to lower cost, improve efficiency and offer a superior omni-channel customer experience
• Dashboard development to monitor key operational metrics, revenue, retention, usage KPIs. Used Tableau to build interactive dashboards.
• Competitive intelligence and market research to influence strategic product direction
• Building mobile marketing (tablet based) app to drive increased branch sales.

Chicago, Illinois, US

• Led digital marketing, digital optimization and channel marketing initiatives. Collaborated with Sales, Call Center and Corporate Marketing to drive sales and marketing efforts across all customer segments.
• Marketing Strategy – Designed a omni-channel marketing strategy to improve user adoption of online banking through the use of multiple messages and customer contact programs (such as call campaigns, on-boarding direct.
• Campaign Management – Collaborated with Corporate Marketing to develop and execute marketing campaigns. Improved efficiency of marketing campaigns with the use of effective methods such as a propensity model for.
• Channel Marketing Strategy – Developed strategies to market user adoption and retention through different channels, like Direct Mail, Email, secure sites, Call center and branch sales force.
• Online Acquisition – Managed an effective online acquisition strategy. Measured campaign response to different ad networks (display, Google SEM, Bing) and optimized response to different campaigns. Analyzed online.
• Market Research & Customer Segmentation – Collaborated with the Research team to define appropriate customer segments based on attitudes & usage. Defined targeting strategy to address each segment based on customer.

Chicago, Illinois, US

• Product Manager – Digital Product Development and ManagementLed customer research, business case creation, product development and pricing initiatives for the eCommerce team. Created requirements and collaborated with.
• Product Strategy – Developed a multi-year online and mobile strategy based on customer research, industry and competitive analysis
• Business Case Development – Built multi-million $ strategic business cases from the ground up for new product introductions. Included revenue and retention improvement and increased customer acquisition as well as cost.
• Finance – Collaborated with Finance to review quarterly performance and present variances in performance to plan.
• Cross-functional collaboration to manage requirements for new product features.
• Vendor Management - Managed vendors for SLA performance, defect resolution and contract management.

1. Marketing and monetization of a Top 25 iPhone (and Android) app. Developed marketing strategy and ran mobile marketing campaigns- Mobile marketing and performance monitoring using Mobile ad networks – Google AdMob and MobClix- App was featured on CNN in April 20122. Consulting engagement to a Lean startup focused on Product development and design of a.

Jacksonville, FL, US

Jacksonville, FL, US

London, GB

Provided web based software consulting as a Solution Architect to the Consumer Lending and Auto Finance Busines Unites.

Marlborough, MA, US

Software development - various roles

Mba, Management Strategy, Marketing

Ms, Computer Engineering

Bachelor Of Science - University Of Pune, Electrical & Computer Engineering