Jaideep Kulkarni Email & Phone Number

Washington, District Of Columbia, Us

Digital Marketing, eCommerce and Marketing Technology leader at Leica Biosystems. Reporting to the Global VP of Marketing, I lead the Digital Marketing & Digital growth strategy for a $1B+ corporation. I lead a team responsible for the strategy & implementation of digital experience, digital engagement & Digital Commerce programs. As the Digital Marketing & Operations leader, I work with the regional leaders to build an optimal digital customer experience and develop digital demand generation strategies (SEO, SEM, Email, campaigns etc). I've implemented search marketing campaigns to drive 8 figure sales funnel. I lead a global team of Digital Marketers, SEO, Digital Experience, UI/UX, Web developers & eCommerce professionals with exceptional employee engagement for multiple years. SELECTED HIGHLIGHTS Digital Marketing: - Led a double digit % improvement in organic traffic to our educational portal with a focused content marketing strategy. - Managed multi-channel, multi-segment marketing campaigns- Led growth marketing efforts to increase digital marketing generated revenue at a 16% CAGRLead the US B2B digital sales channels, and all digital marketing including email, social media and advertising. Established and ran a high performance e-commerce platform for the Americas and drove alignment with the Sales organization. Managed internal teams, outside consultants and agencies. Generated 31% YoY growth in eCommerce revenueIn my current role, I continue to lead the charge in digital innovation, embracing the transformative power of Generative AI in providing a competitive edge to our sales and marketing initiatives. Recent initiatives include: • Content Creation: Utilizing LLMs for web content marketing, tailoring content that elevates our educational portal and drives engagement. • Team Enablement: Leading the charge in upskilling, I've led the training of our marketing team in using OpenAI Azure services for multiple use cases.

Washington, District Of Columbia, Us

Evangelizing the use of Generative AI within multiple teams at Danaher. - Part of Project Team on Danaher's Commercial AI Initiative to utilize AI / Generative AI technologies to increase cross-selling and uncovering of new opportunities for incremental revenue. - Conducting training for multiple Marketing teams on the use of Generative AI technologies. This included ChatGPT 4, Google Gemini and Anthropic's Claude AI models. - Utilizing Prompt engineering to build a library of prompts and custom GPTs for marketing use cases. - Optimization: Implementing OpenAI's GPT-4 model for improving our conversion rate optimization (CRO). - Developing a TranslationGPT POC using Azure's OpenAI Studio for use by internal teams - Building out a RAG (Retrieval Augmented Generation) system POC using Azure OpenAI Studio. - Campaign Development: Harnessing Azure OpenAI Studio for crafting targeted campaigns, elevating our campaign efficiency.

Washington, District Of Columbia, Us

I was entrusted to expand our digital marketing strategy across our global footprint and drive new sales leads and revenue. In this role, I led digital marketing functions that included Digital Experience Management, Search Marketing (SEO & PPC) and Integrated marketing campaigns. I utilized a mix of performance marketing tactics including inbound marketing, search engine, online advertising & email marketing to grow our customer database & digital revenues. I managed a 7 figure annual marketing budget and built up agile digital marketing teams across North America, Europe and IndiaSELECTED HIGHLIGHTS ★ Led a company wide Top 3 strategic initiative to drive digital marketing, integrated campaigns and inbound marketing resulting in a 50+% increase in revenue from marketing initiatives. ★ Paid Search Demand Generation: Achieved 82% YoY growth in sales leads. ★ Search Marketing: Presented case studies at Danaher Digital Marketing summit to highlight use of organic search in growing online revenues. Highlighted as best practice to an audience of senior Sales and Marketing leaders across 16 Danaher companies. Inbound Marketing: Shaped thought leadership and content marketing strategy around an education & learning portal. Supplemented it with video content. Partnered with internal business teams to turn thought leadership content into buyer journey centric content.Global Experience - Expanded international paid search with launches in UK, Germany, Spain, Italy & Portugal. Managed & optimized spend with digital marketing agency vendors in US, China and Europe.Built a India Digital Marketing Operations Center of Excellence to efficiently organize & execute on digital campaigns and web operations initiativeseCommerce : Led the eCommerce team including Design, Creative, Merchandising, UX and Business Intelligence teams. Managed a multi-year multi-million $ Enterprise Digital Transformation Initiative for a new B2B eCommerce platform (Intershop + SAP).

Nussloch, De

Brought in to lead a complete revamp of the digital channels. Defined the digital channel strategy and built out new capabilities.Built a team from the ground up - recruiting a team of digital experience managers, search marketing experts (SEO & PPC), UX and digital campaign managers. Built processes for lead generation encompassing the entire customer buying journey. Optimized the MQL-SQL lead conversion and handoff. Built process for Sales enablement of digital marketing generated leadsOwned the end-to-end delivery of technology in support of Martech, Adtech, eCommerce and Marketing Analytics. Created the marketing technology stack including Marketing automation (Pardot), interfacing with the CRM (Salesforce), connecting with Digital experience management tools (Drupal CMS). Built a data driven environment using Salesforce reporting, web analytics (Google Analytics), Business intelligence (DOMO & PowerBI) along with SAP ERP data. Utilized the Marketing Operations data to drive the insight for the digital transformation. Built out the closed loop marketing metrics for the leadership team and worked with sales teams to define the connection/handover to sales teams. Marketing Operations: Built a variety of dashboards and KPI performance reports. Reviewed progress of the digital initiatives monthly with President & the executive leadership teamsUsed agile development systems (JIRA, FreshDesk) to enable rapid development and deployment. Redesigned the educational portal fand improved digital engagement by 69%.Multi-year President’s Circle Innovation Award WinnerTechnology & Software tools:Marketing automation: Pardot, MarketoCRM: Salesforce Sales CloudBusiness intelligence & Analytics: DOMO, Google DataStudio, PowerBIWeb Analytics: Google Analytics, GTM Software development & Agile: JIRA, Trello, WrikeContent Marketing: Kapost Search: Google AdWords, SEMRush, AHREFs, Moz, GSCeCommerce: Intershop, PIM, Twilio, Call Tracking Metrics

Chicago, Illinois, Us

Digital channels strategist leading omnichannel strategy initiatives for a portfolio of online & mobile services. Accountability included• Strategy and insights initiatives designed to lower cost, improve efficiency and offer a superior omni-channel customer experience• Dashboard development to monitor key operational metrics, revenue, retention, usage KPIs. Used Tableau to build interactive dashboards.• Competitive intelligence and market research to influence strategic product direction• Building mobile marketing (tablet based) app to drive increased branch sales.

Chicago, Illinois, Us

Led digital marketing, digital optimization and channel marketing initiatives. Collaborated with Sales, Call Center and Corporate Marketing to drive sales and marketing efforts across all customer segments. • Marketing Strategy – Designed a omni-channel marketing strategy to improve user adoption of online banking through the use of multiple messages and customer contact programs (such as call campaigns, on-boarding direct mail and email marketing programs) • Campaign Management – Collaborated with Corporate Marketing to develop and execute marketing campaigns. Improved efficiency of marketing campaigns with the use of effective methods such as a propensity model for targeting and higher response rates. • Channel Marketing Strategy – Developed strategies to market user adoption and retention through different channels, like Direct Mail, Email, secure sites, Call center and branch sales force. • Online Acquisition – Managed an effective online acquisition strategy. Measured campaign response to different ad networks (display, Google SEM, Bing) and optimized response to different campaigns. Analyzed online sales funnel via Omniture reporting and redesigned landing pages to deliver a superior customer experience.• Market Research & Customer Segmentation – Collaborated with the Research team to define appropriate customer segments based on attitudes & usage. Defined targeting strategy to address each segment based on customer characteristics.

Chicago, Illinois, Us

Product Manager – Digital Product Development and ManagementLed customer research, business case creation, product development and pricing initiatives for the eCommerce team. Created requirements and collaborated with IT, Finance, Compliance & Security to develop features and functionality culminating in the launch of the Beta program of a new online banking system.Product Development and Management• Product Strategy – Developed a multi-year online and mobile strategy based on customer research, industry and competitive analysis• Business Case Development – Built multi-million $ strategic business cases from the ground up for new product introductions. Included revenue and retention improvement and increased customer acquisition as well as cost reduction.• Finance – Collaborated with Finance to review quarterly performance and present variances in performance to plan. • Cross-functional collaboration to manage requirements for new product features. • Vendor Management - Managed vendors for SLA performance, defect resolution and contract management.• Release Management – Prepared conversion strategy, launched beta programs and conducted training and roadshows as a part of an internal communication strategy.Analytics and Operational Management• Scorecard Development - Compiled a definitive view of financial and operational metrics for a scorecard view of product performance• Performance Management - Introduced a rigorous view of forecasting KPIs and managing performance to plan.• Process Improvement - Implemented process and tools to institutionalize and automate the creation of monthly dashboards • Competitive Intelligence - Conducted a comprehensive assessment of competitive analysis and peer analysis. • Customer Experience Measurement - Measured Customer experience and online NPS using the ForeSee survey tool. Gathered customer insights through multiple channels such as online, call and branch to maintain a pulse on customer feedback.

1. Marketing and monetization of a Top 25 iPhone (and Android) app. Developed marketing strategy and ran mobile marketing campaigns- Mobile marketing and performance monitoring using Mobile ad networks – Google AdMob and MobClix- App was featured on CNN in April 20122. Consulting engagement to a Lean startup focused on Product development and design of a mobile Physician Finder and referral marketing App (native iOS & Android) . Built prototypes using JustInMind and collaborated with User Experience to define an optimal customer experience. This included- Customer development - Product definition & design - Business model design to align product with market requirements- UI design and management- Marketing strategy- Business Development

Jacksonville, Fl, Us

Jacksonville, Fl, Us

London, Gb

Provided web based software consulting as a Solution Architect to the Consumer Lending and Auto Finance Busines Unites.

Marlborough, Ma, Us

Software development - various roles

Mba, Management Strategy, Marketing

Ms, Computer Engineering

Bachelor Of Science - University Of Pune, Electrical & Computer Engineering