Jai Hari Shankar P R Email & Phone Number

Roles & Responsibilities • Strategy & Execution: Developed and implemented performance marketing strategies across Google Ads & Linkedin Ads to drive user acquisition and engagement. • Campaign Optimization: Managed high-budget campaigns, optimizing for key metrics like CTR, CPA, ROAS, and LTV through bid management and A/B testing. • Data Analysis: Conducted in-depth analysis and reporting using Google Analytics and developed reporting dashboards in Looker Studio to provide actionable insights and guide future strategies. • KPI Monitoring: Tracked and improved KPIs, decreased Avg Cost/Conv by 40%, increasing CTR and conversion rates by 2% and reducing CPA by 8%. • Tag Implementation: Collaborated with the tech team to implement advanced tags, enhancing conversion metric tracking even when users didn't accept consent settings. • Collaboration: Worked with sales, product, and tech teams to align marketing strategies with business goals. • Budget Management: Oversaw marketing budgets, ensuring efficient resource allocation to maximize campaign effectiveness. • Lead Generation: Developed lead generation and retargeting campaigns, enhancing lead nurturing and conversion. • Team Leadership: Led and mentored a team of marketing professionals, fostering a collaborative environment.

Coimbatore, Tamil Nadu, India

Currently working as a digital marketing manager here at Preeminent Technology. My roles & responsibilities includes ✔️Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns✔️Design, build and maintain our social media presence✔️Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)✔️Identify trends and insights, and optimize spend and performance based on the insights✔️Brainstorm new and creative growth strategies✔️Plan, execute, and measure experiments and conversion tests✔️Collaborate with internal teams to help them execute new strategies & solve challenges.✔️Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points✔️Instrument conversion points and optimize user funnels✔️Collaborate with agencies and other vendor partners✔️Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Coimbatore, Tamil Nadu, India

Am currently working here as a Digital Marketing Specialist. My roles include B2B lead generation, PPC campaigns, SEO, Social media marketing & social media management. I also handle performance marketing for this company & use Google data studio for marketing KPI’s. We generate B2B leads for Storage Migration services, SaaS product & IT Staffing services.

Key Roles & Responsibilities • Optimizing existing campaigns & improving ROAS & ROI. • Creating a Media buying plan & Facebook campaign for a newly launched FMCG product.Key Achievements • Initiated optimization B2B Ecommerce website with a daily budget of over Rs 50k. Achieved ROAS of 4X for social media campaigns.

Coimbatore, Tamil Nadu, India

I was working as a digital marketing account manager for Canadian Clients. My tasks included SEO, SEM, SMM & SMO

Bengaluru, Karnataka, India

I worked at this startup and had a great experience. It was a team effort in developing Facebook ads campaigns and SEO for them.

Worked with multiple clients on various SEO, Facebook Ads, Google Ads & Content Writing projects.

India

Key Roles & Responsibilities Identified different service offerings Audience segmentation Created marketing plan Prepared written text proposals  Assisted in creating corporate sales pitches for future meetings.Key Achievements Identified different channels for lead generation Scaled to a team size of 25 members. Partnered with corporates for different service offerings.

Bachelor Of Engineering - Be, Mechanical Engineering

Bachelor'S Degree, B

Education record