Jaikarthik Mathivanan Email & Phone Number

Vancouver, British Columbia, Canada

Toronto, Ontario, Canada

- Evaluated effectiveness of SEO, Backlinks, and Cross Referencing in terms of ROI, Impressions, and Reach.- Performed qualitative and competitive research using SEM Rush and Alexa audit, and established marketing strategies to increase Domain Authority through White hat SEO techniques and increased PageRank.- Researched upcoming lifestyle trends to devise effective content strategies for print and digital platforms.

Toronto, Ontario, Canada

- Tutoring a wide array of concepts from Business Math, Statistics, and Macroeconomics. - Providing one-on-one peer assistance and undertaking group peer coaching appointments for up to five students per hour.- Managing office administrative tasks and providing additional customer service to registered peers.- Completed personal Tutor Passports that provide complimentary tutoring skills and knowledge.

Toronto, Ontario, Canada

- Updated website content and leveraged social media marketing. Managed Instagram and Facebook pages. - Built and monitored social media campaigns using Facebook Ads Manager to gain 50% more customer enquiries. Setup email follow-up for customers using Mailchimp.- Organized tours and learning sessions for group members and tourists. Served as the point of contact and coordinated with customers till end of activity.

Chennai, Tamil Nadu, India

- Collaborated with management on B2C healthcare e-commerce startup venture. Delivered a feasible business model and worked in product development and marketing activities including A/B testing.- Supported strategic initiatives by tracking project backlogs and developed marketing strategies.- Monitored product development and project KPIs, identifying opportunities, and presented suggestions to improve performance.- Implemented Kanban workflow. Increased order fulfilment efficiency by 25%.- Worked with sales representatives to ensure sales funnel flow and tracked progress using CRM.- Setup custom lead modules for each sales representative and followed-up weekly. - Assisted sourcing panel in analyzing supplier list and finalizing the purchase order under strict timeframes.- Monitored the procurement department to avoid surplus inventory. Reduced spending costs by 20%- Administered product supply chain operations and built customer and manufacturer relationships working with sales representatives.- Segregated clusters of data using MS Excel and created a visual PowerPoint for the Annual shareholders meeting.- Performed Quantitative Analysis of client databases to assist the sales team in project planning for client acquisitions.- Managed 30 employees and improved the productivity of the workforce through technology training.- Resolved day-to-day resource allocation issues by teaming with internal stakeholders.

Chennai, Tamil Nadu, India

- Created and published weekly content for University Magazine. Guided a ten-member peer group by reviewing and proofreading editorial content.

Chennai, Tamil Nadu, India

- Developed an Entry-level blueprint and performed market analysis using Porter’s 5 forces model and PESTEL, and SWOT Analysis for market entry planning.- Created and presented a successful pitch deck for the service-based Printing Startup for seed funding.- Conducted focus group interviews to collect primary data; Compiled and analyzed secondary data to improve personalized marketing campaigns, gaining 40% more traction.