Jai Kibe Email & Phone Number

New Berlin, New York, US

Stamford, CT, US

Global Management Consulting company with $5Bn in revenue. The CMO Advisory supports Chief Marketing Officers across global organizations. Areas of expertise include Brand Building, Digital Transformation, AI integration in Marketing, Media productivity, CX, Product Innovation and Retail Marketing.

Racine, WI, US

• Executive team member and head of Global Marketing, including Category-Brand Leadership, Disruptive Innovation, Omni-Channel Marketing, Consumer Insights and Analytics, and Digital Transformation for $10 billion.
• Turned around business in long-term decline, restoring growth, exceeding budget, and capturing market share.
• Established new marketing vision focused on quality of growth and profitability, not just volume; rallied the organization with an inspiring call to “redefine growth by reimagining marketing.”
• Launched new products and innovations that expanded the footprint of the brand, generating incremental revenue and profitable growth.
• Member of digital transformation leadership team; established breakthrough partnership with Amazon to share warehouse space and collaborate to increase conversion on its platform.
• Built in-house data/analytics capability to measure the efficiency and effectiveness of marketing mix and identify growth and profitability drivers in the ecommerce channel.

Atlanta, GA, US

• Led Marketing for Coca-Cola TM for the North America flagship $8 billion Business; adding +$1BN in incremental value over 3 years to the business.
• Revitalized stagnant, iconic brand, growing revenue at a 5% compound annual growth rate through a combination of occasion segmentation, messaging, channel partnerships, pricing, and product innovation.
• Drove end to end strategy and execution to deliver the highest drinker and transaction growth for Coca-Cola.
• Redefined engagement model across touch points, incorporating social/digital, experiential marketing, and product innovation targeted to three consumer segments.
• Won 2019 Social Marketer of the Year for the New Coke-Stranger Things digital campaign.

Atlanta, GA, US

• Developed global strategy for Coca-Cola™ brand across 200+ markets.
• Developed global strategy, bringing a long-term perspective to unlock the differentiated potential of emerging and developed markets.
• Built common discipline and toolset to be customized to shape growth model by market.
• Led development of the “Coca-Cola Way of Marketing” to build knowledge across brand teams and instruct on the art & science of brand strategy.

Atlanta, GA, US

• P&L ownerships of an 11-brand category in a top-10 market for The Coca-Cola Company.
• Led the Sparkling Category of the 2nd Highest Sparkling Market Share Country in the world for TCCC.
• Turned around sparkling category, reversing 10-year decline with two years of double-digit growth in the Philippines.
• Recognized by Ad Age for creating of one of the best “Best Digital Campaigns in the World.”
• Integral member of team developing strategy, product, and commercialization to expand into the juice category.

Atlanta, GA, US

• Headed the full brand portfolio of Coca-Cola Company Sparkling Beverages in Malaysia.
• Launched transformational marketing and creative plans, reversing two years of decline and generating sustainable growth with a three-year strategic vision that identified future growth corridors for the portfolio.
• Brand Portfolio generated >90% of total volume & >20 MM US$ of profit annually.

Managed business planning and strategy for the region including Nepal, Sri Lanka, and Bangladesh and developed and presented path-breaking 10-year strategy for Coca-Cola in India to the Global CEO.

Led fastest-growing region for Coke India with a team of 25 managers of entire brand portfolio, including growth strategies, research and analysis, and media communications.

Digital Marketing Strategies: Data, Automation, Ai & Analytics

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing And Finance