Jaikrit Sinha Email & Phone Number

San Francisco Bay Area

Gurugram, Haryana, India

• Product managed efforts to enhance the value proposition of business intelligence platforms (for both issuers and acquirers) from conception to launch via cross-functional collaboration (with subject matter experts, engineers, sales and marketing teams) thereby facilitating increased revenues for the platforms• Directed a client in Doha with devising an end-to-end digital banking offering targeted at teens. Developed the business requirements document, business case, customer journeys and process maps to enable an upsell in services• Co-designed a global playbook with the sales and business development team for 250+ banking clients on how to utilize business intelligence platforms to glean business insights that resulted in increased revenues and customer acquisition• Implemented documentation processes to empower a team of 100+ global tech support personnel in addressing customer complaints of a credit risk assessment platform thereby reducing time to complaint resolution by 25%• People managed a team of 5 analysts, led interviews for prospective candidates, helped arrange office townhalls and supported learning and development initiatives

Gurgaon, Haryana, India

• Architected sales of a merchant analytics platform by delivering technical demonstrations and training sessions to both clients and internal teams on-site in Lagos and Tokyo. This resulted in sizeable recurring revenue contracts with clients.• Steered a client in Riyadh to become the first to market in the region to launch a digital credit card by independently leading program management efforts on-site; devising the GTM strategy; and constructing the cardholder value proposition• Developed the business case and supporting materials for an aviation client in Nigeria to develop a B2B digital wallet that helped optimize revenue generation and payment protocols

Singapore

Clients: Unilever, HSBC and Merck Co., Inc., (d.b.a. Merck Sharp & Dohme)• Client lead for the MSD account in APAC. Worked on-site with the integrated customer engagement lead (via a hub and spoke model) and the global team in the USA to help create measurement frameworks around digital campaigns to educate the public on diseases. • Collaborated with the in-house CX/UX teams to develop business cases to sell digital solutions like chatbots and helped pilot and launch a scalable chatbot solution for various markets (Malaysia, Thailand and Vietnam) to raise patient awareness.• Supported various clients in creating audience personas to better target the right people through their digital communications. Led the digital team in creating a campaign framework that covers the fundamentals of creating a social strategy and traveled with various client offices to workshop the set up of campaigns in markets like Australia, India and South Korea.• Helped establish the marketing command center for HSBC in Singapore to enable the marketing team to make real-time marketing decisions during key events sponsored by HSBC such as Rugby 7s.• Served as the single point of contact for analytics in new business farming initiatives.

New York, New York, United States

Clients: Northwell Health, Puma, Pfizer and Shelter Pet Project• Created a dashboard on Power BI to measure marketing performance while also developing and presenting social listening reports on-site to both executive marketing leadership and analysts nurturing the client relationship• Independently led website optimization (A/B testing via Google analytics) efforts for a healthcare campaign that won two awards at Cannes Lions prompting a long-term contract renewal with the client• Supported new business farming initiatives by serving as the single point of contact for all things analytics• Mentored a team of summer analysts on marketing analytics best practices

Singapore

• Attended events i.e., Ad Tech Asean 2015 and Adobe's Digital Marketing Symposium 2015 and created byline feature stories on keynote speakers speeches• Networking with regional heads of companies i.e., LinkedIn, Google and Text100 to obtain leadership insights to incorporate into byline feature stories• Collated information pertaining to past social media and mobile marketing events in the APAC region and created and delivered a media docket for an event that was to be held in Indonesia. This media docket brought in numerous sponsorships for the event.

Gurgaon, India

• Acted as a liaison between the client service team and a team of developers (back-end and front-end) and designers.• Interacted with numerous stakeholders through the project i.e., the client service team, the developers and the designers to deliver a finalized version of the application within the specified time frame• Conducted extensive quality assurance and ran numerous tests on an iOS application that answers clients' most frequent questions on organizational topics• Delivered three applications to clients, one of which was a standalone project, all in a short turnaround time.• Participated in a new business pitch demonstrating the capabilities of McKinsey Digital Labs to a client overseas.

San Francisco Bay Area

• Alpha and beta testing the service offering (an iOS mobile application)• Extensive market research on the target audience • Relationship building with former athletes and their agents to be involved in the roll out• Creating and managing the social media presence of the brand

Master Of Business Administration - Mba, Product Management & Product Marketing

Accelerated 1 year MBA program with extensive coursework in product management and tech leadership. Courses such as Product Management.

Bachelor Of Science In International Business (Bsib), Management Major & Double Minor In Economics & Entrepreneurship

Activities and Societies: Member of Bryant VenturesLaunched an online campus radio station alongside two of my peers. My role was.

International Baccalaureate

Activities and Societies: Active Member of the Model United Nations Delegation at PathwaysElected captain of Earth House where I was.