• Lead retail and e-commerce marketing strategies for Walmart, Target, and Best Buy, driving growth in both online and in-store channels for tier-one retail partnerships• Manage P&L and oversee annual budget for retail marketing, ensuring optimal allocation of marketing development funds (MDF) and spend across all retail partners• Successfully onboarded 3 major strategic agency partners, implementing a $1MM+ digital ad spend plan that enhanced reach, engagement, and ROI• Launched a Retail Influencer program that generated $10MM in add-to-cart product value within the first 3 months, significantly boosting brand visibility and conversion

• Co-Founder of retail-focused sales representation agency and successfully secured retail product placement for clients into Best Buy, Walmart, Target, Office Depot, Staples, Abt Electronics, Microcenter and more• Developed and optimized successful Amazon Sponsored Products and Sponsored Brands PPC campaigns for 10+ clients• Prepared client proposals, pitched and onboarded new business• Built the Lov Retail visual branding identity• Developed and managed lovretail.com website and associated creative content• Generated content and managed social media accounts

• Managed the CES2020 booth experience, including vendor selection, buyer meetings & Pepcom• Led the 2021 AUKEY brand refresh, including creative development• Secured AUKEY purchase orders in excess of $4MM with Costco• Acted as a key liaison for Human Resources, Public Relations and Company Culture initiatives

• Led Americas Marketing team for world's #1 third-party smartphone accessories brand• Oversaw Retail, Retail dotcom, and B2B channels for Belkin, Linksys and WeMo Brands• Drove Retail growth at key accounts including Best Buy, Target, Walmart, T-Mobile, Verizon and others• Spearheaded Sports & Event Marketing program for 2018-19 partnerships with Denver Nuggets (NBA), Colorado Avalanche, Detroit Red Wings and Tampa Bay Lightning (NHL)• Managed cross functional groups on various retail display concepts and channel placements• Supervised Americas Marketing team

• Strategized, contributed creatively, and managed projects to help increase overall business by 300%. • Identified, initiated, and leveraged marketing programs and campaigns to drive channel activity and increase sales revenue. • Executed North America channel marketing strategy, joint marketing programs and campaigns, partner communications, and lead-generation programs. • Developed holistic marketing programs to maximize sell-in and encourage sell-through of all products. • Maintained professional working relationships with cross-functional team members and external vendor partners. • Developed a custom partner enablement portal and managed MDF programs, partner communications, and overall metrics.

• Expanded product line into NAS storage, SSD storage, dual-drive storage, and hybrid storage, and created messaging to emphasize differentiators.• Developed and launched WD’s myWD™ partner loyalty program with more than 22,000 SMB partners worldwide.• Coordinated the "Power of Choice" marketing campaign, including digital, print, and video assets, within budget and on schedule.• Guided in-house graphic design team to develop collateral, and managed ad and video production companies for launch support.• Migrated website content from key SSD acquisition and optimized under WD.com corporate framework.