Managed Mars & Wrigley portfolio execution at start up broker in Chicago. Privately Held 100-200 people. 1700 store territory; charged with increasing distribution on targeted brands, increasing display penetration as well as merchandising improvementsResponsible for coaching , training , and evaluation of retail team ( broker sales force)Major focus on route development and execution of innovation.Managed store sales team and company assets-including hiring, training, and leading staffAccount Coverage increased from 81% to 97%Created new reports(adopted corporately) to manage store/route opportunities, program initiation, with ability to track success

Private company 100-200 people.Southeast Wisconsin--DIAGEO SPIRITS TEAM. (Comprised of Diageo premium spirits portfolio -including industry-leading products such as: Captain Morgan, Cuervo Tequila, Crown Royal, Smirnoff Vodka, 7 Crown, and RTD branded products)Achievements include delivering case and dollar fiscal plan for my division 2009 and 2010, top Midwest distributor for excellence in innovation 2009-2010(launching new items), top distributor in the country for Cuervo Tequila 2009Responsible for delivering case sales(142,000 cases) and dollar plan for above portfolio through managing/mentoring a team of six salespeople in the retail marketResponsible for maintaining excellent distribution and display standards as well as regularly launching and building new products in marketCreated and delivered actionable sales presentations and business reviews to key retailers as neededAccountable for interpretation and action plan of Nielsen syndicated data as it relates to growing and maintaining market share of ads, volume, and displaysResponsible for assigning, collecting, and recapping monthly territory plan results to Capitol-Husting General Manager and DiageoCoordinated special events with Diageo

Public company 5000+ employees. Held District manager position and promoted to Regional manager. Managed high volume, high profile wine portfolio across several segments of the wine category through distributors, control state liquor boardsRepeatedly delivered sales plan of 300,000-2,000,000 cases per year in addition to exceeding corporate profitability goalsAchievements in Wisconsin include top growth (40%) for division on Covey Run Wines(2007), top growth for division on Toasted Head Wines(2007), and doubling distribution points on Robert Mondavi PS Wines(2006)Successful market introduction of several line extensionsSaved Constellation over $200,000 by implementation of more stringent measures for distributor chargebacksTook Alice White Australian Chardonnay from #7 Australian brand to #4 Australian brand in Wisconsin, and #5 wine SKU in Washington liquor storesReversed -10% sales to + 3% sales in South IdahoContributed to double-digit growth for restaurant premium wine sales for three years(winner of the Cypress Award)Raised execution standards for CW brands through process development and distributor sales force, training and mentoring for increased accountability for displays and distributionLed pricing and strategy meetings; controlled multiple budgets, which were often over $1 millionManaged/mentored staff of employeesExecuted successful programs through multiple distributor channels, liquor boards, and chains; Safeway, Kroger divisions, etc)Took Almaden Wines to 3rd largest volume in South Florida during a flat or declining category segmentCoordinated Latin America sales program through the use of my bilingual skilsSpecially selected to be assistant trainer for Bob Brown Seminars

• Repeatedly delivered sales plan of 200,000 cases and a budget of over $1 million annually• Managed/mentored employees (market manager and hotel beverage manager, as well as brokers and their sales force)• Took Bacardi Breezers to 160,000 cases(WI/IA) in a 12-month period during national roll-out• Increased Martini & Rossi Asti by 30% in Iowa by creating a new distributor network• Contributed to many successful major product roll-outs including: Bacardi Black Rum, Bacardi Breezers, & Bacardi Tropical Fruit Mixers among others

Responsible for interacting with key accounts in market , managing chain accounts and Hispanic market in Chicago.Interacting with Distributors in Chicago and outstate Illinois.