- Group-Wide Marketing Planning: Led the Marketing team to develop comprehensive marketing plans for multiple restaurant outlets, namely dolos, Vivant, INTERVAL, Cafe Leitz, and Common Ground.- Social Media Management: Created and executed organic and paid social media content strategies, driving engagement and expanding online presence.- Public Relations: Crafted persuasive press releases, managed media relations, and organized successful events for positive publicity.- Menu Ideation: Conceptualised and created innovative menus aligned with brand image and market preferences by collaborating with culinary teams for improved customer satisfaction and repeat business.- Search Engine Optimisation: Implemented SEO strategies, increasing organic website traffic and search engine rankings.- Event Marketing: Organised and executed successful events, including pop-up events and cross-brand collaborations, for increased brand awareness and customer engagement.Awards- dolos: 2024 SCMP 100 Top Tables, 2024 SCMP Rising Star- Vivant: 2024 SCMP 100 Top Tables

- Oversees marketing activities of all of the outlets under the group, including Lab Eat Bistro, Lab Eat Restaurant & Bar, SAKEH, and KATANA.- Reports directly to the CEO & founders of the Stars Group.- Responsible for group-wise strategy and marketing communications.- Leads the marketing team in creating and strategizing online and offline marketing campaigns to create brand awareness.- Hands-on approach from business ideation, branding, menu design, to delivery of end-products.- Closely communicates with operational managers, including head chefs and floor managers, to ensure full development of each brand and outlet.- Manages multiple social media pages across different platforms which includes but not limited to copywriting, content creation, video creation, and customer service.- Measures and generates monthly reports of all digital marketing campaign performances.- Coordinates with internal and external parties to ensure the implementation of each task.

- Implemented social media strategies to increase brand awareness- Delivered consistent brand messages with copywriting and digital content for social media platforms with detailed reports on advertorial results- Undertook daily administrative task including handling enquiries via various channels

BRANDING- Design and execute marketing campaigns based on brand architecture (e.g. content ideation, brand stories, brand art directions, implementation schedules, marketing materials printing arrangement, and etc.)- Manage social media platforms to increase brand visibility by creating verbal and visual content (photography and video production), curating content created by key opinion leaders, and monitoring the efficiency of advertisements.- Implement social media campaigns with more than 10 thousand target audience reached.TRADE MARKETING- Prepare custom in-store POSM to increase brand awareness and exposure with adequate communication with sales department.- Follow up each promotional campaign with post-campaign analysis in terms of audience reached and sales increase.E-COMMERCE- Coordinate establishment of e-commerce including TMALL flagship store and eshop platforms (e.g. products selection, package design direction and executions, production and logistics arrangement, shop layout style, and etc.) with internal and external parties.MARKET RESEARCH & PRODUCT DEVELOPMENT- Conduct market and customer research, analytics, insights, plans, and go-to-market strategies.- Explore food and beverage trends, and assist R&D department in new product developments.

- Created powerful social media content by maintaining close relationship with influencers in the coffee industry. - Managed social media platforms including Facebook, Instagram and Twitter to drive traffic through digital interaction.

- Served customers with high quality espresso-based coffee and freshly prepared food efficiently.- Reached more than £1,000 sales a day by collaborating with teammates.- Maintained close relationships with customers by remaining focused on their needs and fulfilling the orders in timely manner.

- Developed customer dataset for the startup with research.- Created content for press and articles while building and maintaining a strong relationship with journalists and the media.- Delivered stimulating idea about brand development including brand logo and package design.

- Produced and served all drinks to brand standards & recipes.- Demonstrated coffee knowledge by advising the customer according to their needs as part of the ordering process.- Maintained healthy relationships with all the customers by remaining focused on their needs and fulfilling customer orders.

- Collaborated with the strategy team to set up a new marketing strategy for the next two years.- Created and designed catalogs for agent products by applying skills of Adobe programmes. - Boosted the social media campaign by maintaining the Facebook page.- Represented the company in startup conferences and seminars organized by Google Taiwan and networked with professionals among the creative industry.