Jaime Coston Email & Phone Number

Salisbury, Md, Us

Currently spearheading the development and implementation of cohesive brand identities for multiple brands, under the direction of a marketing & PR agency. In this role, I collaborate closely with the marketing and PR team to deliver comprehensive branding solutions. Key achievements include:Lavoro Leather & The Segreta Brand Identities (Ongoing):• Partnered with the team to establish a strategic brand direction for both Lavoro Leather and The Segreta, ensuring alignment with their unique target audiences.• Developed mood boards to visually define the desired brand aesthetic for each client.• Designed the core brand foundation: logos, color palettes, and typography systems.• Created a comprehensive visual identity by crafting custom monograms, icons, patterns, and textures.• Ensured seamless brand extension across website and social media content.This project demonstrates my ability to:• Collaborate effectively within a team environment.• Translate brand strategy into impactful and cohesive visual identities.• Develop a strong understanding of client needs and target audiences.• Generate creative concepts through mood board creation.• Design a comprehensive brand foundation (logo, color palette, typography).• Produce a range of visual assets (monograms, icons, patterns) for brand consistency.• Extend brand identity across various platforms (website, social media).

Delivered a comprehensive brand identity for Bloom Co. Marketing & PR, a start-up agency in Elizabeth City, NC.I established a strong brand foundation by designing and developing a logo, captivating color palette and typography system for a cohesive and professional brand image. I crafted custom brand collateral by creating a unique brand pattern and icons to enhance brand recognition and visual storytelling. I designed essential marketing materials including professional business cards to make a lasting first impression, and eye-catching postcards to promote communication with clients. I designed and built a website using Wix, with a high-degree of customization, to ensure a unique and brand-aligned user experience.This project showcased my ability to:- Understand the client's vision and translate it into a successful brand identity.- Develop a cohesive visual language across various touchpoints (logo, website, marketing materials).- Design effective tools for client marketing and communication.

I specialize in crafting unique and impactful logos that capture the essence of any brand, regardless of style or industry. My experience allows me to adapt to the client's vision, producing a wide range of logos that suit each brand's specific needs.Since 2019, I have imagined and designed the following logo styles:• Playful & Illustrative: Eye-catching cartoon logos perfect for fun and approachable brands.• Minimalist & Modern: Sleek and sophisticated designs for a timeless brand identity.• Subtle & Symbolic: Logos infused with hidden meaning for a deeper brand connection.• Direct & Clear: Straightforward designs that communicate a message instantly.The advantage of this versatility?• Tailored Solutions: I ensure the logo perfectly aligns with the brand's personality and target audience.• Creative Problem-Solving: I approach each project with fresh eyes, finding the most effective visual solution for specific branding needs.• Strategic Design: My diverse skillset allows me to consider various design options and choose the one with the strongest brand impact.

Salisbury, Maryland, United States

I transformed weddings and events into unforgettable, tailored experiences through cohesive visual branding. I designed custom signage and stationery that captured the essence of the celebration, from save-the-dates and invitations to welcome signs and table settings - and all the little details in between. I utilized my expertise in crafting a seamless visual narrative to reflect my clients' unique style and produce an awe-inspiring guest experience.

Salisbury, Maryland, United States

Designed a variety of print ads for local businesses across various industries, tailoring each ad to the client's unique brand identity and target audience. Utilized strong visual design principles to produce high-quality ad layouts.

Salisbury, Maryland, United States

Collaborated with independent author, Margaret Taylor, to create visually engaging covers for a diverse range of children's and young adult fiction. Contributed to brainstorming sessions to develop cover concepts that effectively represented the book's themes, genre, and target audience. Utilized illustration techniques to capture the essence of each story and resonate with the target age group (e.g., vibrant colors and cartoon styles for younger audiences, more nuanced and dramatic visuals for young adults). Delivered high-quality illustrations that met client expectations and publication deadlines.

Salisbury, Md

Bachelor Of Fine Arts (B.F.A.), Graphic Design, 3.8 Gpa, Magna Cum Laude

Associate'S Degree, General Studies, 3.8 Gpa

Activities and Societies: Alpha Nu Omicron - Phi Theta Kappa