Jaime Prohaska Email & Phone Number

Boston, Ma, Us

Leading all marketing initiatives for this international wholesaler of ceramic bisque and color to the Paint Your Own Pottery Studios and DIY Studios.• Responsible for the development & execution of the overall marketing strategy.• Content creation: From ideation to creation, developed and designed all marketing materials and creative content from, photography, video, graphic design & email content. • Managed a team of 2 on-site staff (1 artist and 1 Marketing Coordinator along with3 off-site artists/ influencers• Took the brand from a 2 dimensional presence to a dynamic social media presence by developing and incorporating brand personality through Influencer marketing, video and livestreams.• Influencer marketing - built relationships with high profile studio owners and artists throughout the industry and developed partnerships to promote and engage our market with the Gare brand. • Created and developed an in house creative agency for a more streamline process in creating graphics, photography & video. All creative content is built in house. • Increased email engagement with customers from 1 time per month to 4 – Increased open rate by 5% and click-through rate by 10% by featuring exciting product, design and engaging content• Developed and launched our 1st ever pre-order to help generate buzz and build momentum before our holiday launch. This helped us gauge the market demand for forecasting and, most importantly, lock down early sales.• Expanded organic social media presence on Facebook, Instagram and YouTube with an 6 month growth rate of 69% on Instagram and 18% on Facebook and 31%on YouTube • Implemented SEO best practices that were non-existent before to improve our Google ranking.• Conceptualized and promoted 52+ new products yearly, increasing annual sales by 10% and evolving into a one-stop shop for PYOP Studio needs.

Westford, Ma

Manages a team of 4 photographers/designers and 2 copy writers.• Leading the Photography & Design department with focus on revenue,ROI and business growth/results• Senior Graphic Designer - Marketing/ web graphics & packaging dielines.• Photography Manager - marketing & product photography• Podcast Creator, Producer, Writer & Director• Pitched, created & launched 1A Auto's 1st ever radio campaign• Wrote and produced 15 & 30 second radio spots• Designed and produced the TRQ packaging including building dielines and working with factories overseas to fulfill the full production run.• Created, story-boarded, directed and edited the 1A Auto "Meet the Mechanics" Youtube series.• Storyboarded & directed various company videos including all videos on the 1A Auto "about us" page.• Collaborate daily with Brand and Marketing on creative strategy for alladvertising campaigns from paid ads to radio campaigns• Nascar partnership/ Influencer marketing: Worked with NASCARS creativeteam to build and launch a series of social media videos & ads. Wrote,directed co-edited, produced & designed all content launched.• Worked with developers on UI/UX design to create a streamline userexperience for the 1A website• Created built and launched websites for 1A private label brands

Beverly, Ma

• Work closely with production artists and copy editors to assure accurate dielines for packaging Home Depot packaging production.• Using brand guidelines, built packaging for Home Depot brands:• Hampton Bay• Husky, Glacier Bay• Martha Stewart Living• Vigoro• HDX• Using LEAN strategies and practices, wrote standardized work to complete job functions for the most efficient and streamline processes.

Lawrence, Ma

• Job Promotion - Global Solutions. Custom bag design.• Promotional products & bag design. • Worked with overseas factories in China, Pakistan & India on my custom designs for samples and full production runs.• Team leader for the proofs/ art department. • Screen print, embroidery & debs/emboss • Art review - review all proofs prior to customer release.

Fine Arts/ Graphic Design, Bachelors

Painting/ Fine Arts/ Graphic Design, Bachelor