Head of player recruitment and placement for the agency in LATAM.

Manage Hispanic Sports Marketing strategies / platforms across our portfolio clients.

Responsible for the overall management and execution of client marketing program initiatives including but not limited to: agency brands (Fortune 500), professional sports leagues, teams, concert promoters and their commercial partners.Accomplishments● Developed successful commercial marketing campaigns for leading US brands within a wide range of categories using social media, digital, and experiential marketing ● Developed, lead and executed largest Hispanic sport marketing platform for Anheuser-Busch within the United States● Developed, lead, and executed Hispanic marketing initiatives for Major League Soccer including its Clubs and Partners● Consulted Indian based sports marketing agency for the successful development of experiential sports platform involving Audi, adidas, and Bayern Munich as Partners● Conceptualized, lead and executed a major stand-alone sports match as a key property for Anheuser-Busch to engage Hispanic market in west coast (Clasico de Leyendas)● Conceptualize, lead and execute a sports performance reality TV show in South America, while incorporating major professional teams, athletes, and sponsors ● Athlete representation in endorsement deals with leading Hispanic and US based brands● Ensure client partner fulfillment obligations● Establish agency own marketing programs for additional streams of revenue● Acquire international soccer teams for friendly games within the US, and manage games ticket sales, sponsors, and marketing strategies● Conceptualize marketing programs for continent soccer governing body Partners and PR

Develop and execute a successful brand marketing campaign for a start-up beverage company by providing media and consumer exposure within target markets and demographics.● Built brand marketing and experiential marketing teams● Created and implemented strategic POS for retail carriers● Supported company CEO with company expansion into markets and beverage distributors● Built strategic partnerships with key college/university personnel to gain market share● Implemented and managed social media channels and communication● Conceptualized and activated blizzards (small fires) in key markets and locations● Built strategic maps to track market share and insight of future market tactics● Acquired athletes and musicians for endorsement activations● Created stand-alone events featuring musicians to generate brand awareness and PR

Create and manage relationships with Hispanic businesses and individuals to build affinity, loyalty, and perception within demographic.● Built Hispanic companies and key community leaders database● Provided key activation inventory within NY Red Bull games for partners● Leveraged Club assets to sell premium stadium advertising and seat selection● Engaged Hispanic community by providing access to athletes within their natural environments● Fulfilled partner activation inventory on game days● Gained additional 35% gross revenue from demographic