Jaime Bailey Email & Phone Number

Indialantic, FL, US

Stamford, Connecticut, US

Weehawken, New Jersey, US

During my tenure at TrueFort, I spearheaded numerous initiatives that significantly impacted our lead generation efforts and overall marketing strategy. One notable achievement was driving 52% of our pipeline through effective lead generation techniques. I also implemented a comprehensive reporting and analytics framework, enabling us to measure the.

New York, New York, US

• Orchestrated company growth from $12M to $23M, demonstrating effective strategic leadership.
• Engineered a prosperous inbound strategy, integrating SEO optimization, LinkedIn ads, display advertisements, website overhaul, and the establishment of a dynamic lead nurturing program.
• Instituted a refined lead scoring methodology and streamlined lead routing procedures to enhance efficiency and effectiveness.
• Pioneered the deployment of an advanced Account-Based Marketing (ABM) platform, facilitating targeted engagement with key accounts, resulting in heightened interaction across multiple channels and improved measurement.
• Directed a cross-functional team comprising Business Development Representatives (BDRs) and a Marketing Manager, fostering collaboration and synergy across departments to achieve collective objectives.

New York, New York, US

• Crafted and implemented a comprehensive marketing strategy tailored to meet overarching business objectives.
• Successfully introduced a fresh digital marketing approach, inaugurating a new website, refining corporate messaging, and orchestrating innovative lead nurture campaigns.
• Spearheaded the adoption of cutting-edge marketing automation technology, including the integration of HubSpot, the establishment of a streamlined lead scoring mechanism, the formulation of brand guidelines, and the.
• Conducted engaging online product demonstrations for partner entities, fostering stronger collaborative relationships.
• Collaborated closely with partners to coordinate and endorse partner-led marketing initiatives, ensuring alignment with brand standards and objectives.
• Initiated the establishment of new partnerships while also nurturing existing ones through the development and execution of ongoing co-marketing initiatives.

• Developed marketing strategy and leveraged product launches to drive revenue growth, demand, and awareness.
• Built the brand of the partner program through thought leadership, co-marketing and relationship building.
• Led and grew a small team of top-notch marketers with expertise in content marketing, PR, partner marketing, demand generation, and marketing automation/operations.
• Set the positioning, marketing tone and creative direction to build the VHT brand.
• Led and managed the following responsibilities: Brand Management, PR, Advertising, Online and Digital Marketing (including websites and social media), Event Marketing (trade shows), and Creative Services.
• Defined and directed digital marketing strategy for company.

• Generated $2.4M in revenue tied to marketing campaigns.
• Developed and executed marketing plan.
• Established lead scoring program for lead generation and inside sales team.
• Grew marketing team and established goals for entire team.

• Created and managed HubSpot campaigns.
• Developed personas & first content calendar.
• Launched successful lead nurture campaigns contributing to closed revenue in 2015.

New York City, NY, US

• Generated 1,159 new business deals or $4.95M in POS for small law business goal. Contribution was 40% of entire sales & marketing POS goal.
• Developed strategy and executed marketing plan for small law new business marketing team. Executed tactics which included social media, email, direct mail & events.
• Developed highest producing direct mail campaign which resulted in average of 11% response rate with pure prospects.
• Supported 4 Regional Sales Managers and 43 Territory Mangers for all sales tools and marketing collateral needed. Helped increase average order value for sales by 5%.
• Developed close relationships with sales team to customize marketing programs to specific territories to ensure maximum participation, increase AOV and drive higher POS.

Bachelor'S Degree, Marketing

Education record

Education record