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A proven marketing leader with brand-building expertise, a creative and analytical voice, and extensive knowledge in a variety of disciplines in marketing. Advanced experience working with a variety of contemporary, as well as traditional marketing and communications channels. Demonstrated ability to lead, inspire and develop teams.
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Vice President MarketingSlabstackIndialantic, Fl, Us
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Vice President MarketingSysdyne Technologies Mar 2024 - PresentStamford, Connecticut, Us -
Director Demand GenerationTruefort™ Sep 2022 - Jan 2024Weehawken, New Jersey, UsDuring my tenure at TrueFort, I spearheaded numerous initiatives that significantly impacted our lead generation efforts and overall marketing strategy. One notable achievement was driving 52% of our pipeline through effective lead generation techniques. I also implemented a comprehensive reporting and analytics framework, enabling us to measure the performance of various aspects such as our funnel, website analytics, and outreach campaigns with precision. As the leader of a dedicated team of four BDRs. I successfully coordinated efforts to schedule demos for our Account Executives, ensuring seamless alignment between our sales and marketing functions. Additionally, I played a pivotal role in enhancing our brand presence and thought leadership through strategic content creation and engagement activities, which were synchronized across PR, social media, digital ads, events, webinars, and channel marketing programs. My management of our social media channels led to a remarkable 63% increase in followers within just 90 days. I effectively managed agency relationships to ensure the timely delivery of marketing campaigns and impactful content series, which played a crucial role in generating leads and pipeline growth. -
Growth Marketing DirectorEmissary.Io Jan 2021 - Sep 2022New York, New York, Us• Orchestrated company growth from $12M to $23M, demonstrating effective strategic leadership.• Engineered a prosperous inbound strategy, integrating SEO optimization, LinkedIn ads, display advertisements, website overhaul, and the establishment of a dynamic lead nurturing program.• Instituted a refined lead scoring methodology and streamlined lead routing procedures to enhance efficiency and effectiveness.• Pioneered the deployment of an advanced Account-Based Marketing (ABM) platform, facilitating targeted engagement with key accounts, resulting in heightened interaction across multiple channels and improved measurement capabilities.• Directed a cross-functional team comprising Business Development Representatives (BDRs) and a Marketing Manager, fostering collaboration and synergy across departments to achieve collective objectives. -
Marketing DirectorPlum Voice May 2019 - Jan 2021New York, New York, Us• Crafted and implemented a comprehensive marketing strategy tailored to meet overarching business objectives.• Successfully introduced a fresh digital marketing approach, inaugurating a new website, refining corporate messaging, and orchestrating innovative lead nurture campaigns.• Spearheaded the adoption of cutting-edge marketing automation technology, including the integration of HubSpot, the establishment of a streamlined lead scoring mechanism, the formulation of brand guidelines, and the implementation of an optimized lead routing process.• Conducted engaging online product demonstrations for partner entities, fostering stronger collaborative relationships.• Collaborated closely with partners to coordinate and endorse partner-led marketing initiatives, ensuring alignment with brand standards and objectives.• Initiated the establishment of new partnerships while also nurturing existing ones through the development and execution of ongoing co-marketing initiatives. -
Vice President MarketingVht Aug 2016 - May 2019• Developed marketing strategy and leveraged product launches to drive revenue growth, demand, and awareness.• Built the brand of the partner program through thought leadership, co-marketing and relationship building.• Led and grew a small team of top-notch marketers with expertise in content marketing, PR, partner marketing, demand generation, and marketing automation/operations.• Set the positioning, marketing tone and creative direction to build the VHT brand.• Led and managed the following responsibilities: Brand Management, PR, Advertising, Online and Digital Marketing (including websites and social media), Event Marketing (trade shows), and Creative Services.• Defined and directed digital marketing strategy for company.• Collaborated with the VP of Sales to ensure seamless operations between Marketing and Sales.• Supported Product Management and Sales to define products and services that delivered on our value proposition and could be executed profitably.• Led partner marketing program for VHT. Built partner portal, managed leads, developed collateral and led joint events.• Managed team of 3 SDRs to drive appointments for field sales team.
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Marketing DirectorVht Dec 2014 - Aug 2016• Generated $2.4M in revenue tied to marketing campaigns.• Developed and executed marketing plan.• Established lead scoring program for lead generation and inside sales team.• Grew marketing team and established goals for entire team.
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Lead Generation ManagerVht Sep 2014 - Dec 2014• Created and managed HubSpot campaigns.• Developed personas & first content calendar.• Launched successful lead nurture campaigns contributing to closed revenue in 2015.
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Marketing ManagerLexisnexis Jun 2004 - Jun 2014New York City, Ny, Us• Generated 1,159 new business deals or $4.95M in POS for small law business goal. Contribution was 40% of entire sales & marketing POS goal.• Developed strategy and executed marketing plan for small law new business marketing team. Executed tactics which included social media, email, direct mail & events.• Developed highest producing direct mail campaign which resulted in average of 11% response rate with pure prospects.• Supported 4 Regional Sales Managers and 43 Territory Mangers for all sales tools and marketing collateral needed. Helped increase average order value for sales by 5%.• Developed close relationships with sales team to customize marketing programs to specific territories to ensure maximum participation, increase AOV and drive higher POS.
Jaime Bailey Skills
Jaime Bailey Education Details
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The Ohio State UniversityMarketing -
The Ohio State University
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The Ohio State University
Frequently Asked Questions about Jaime Bailey
What company does Jaime Bailey work for?
Jaime Bailey works for Slabstack
What is Jaime Bailey's role at the current company?
Jaime Bailey's current role is Vice President Marketing.
What is Jaime Bailey's email address?
Jaime Bailey's email address is ja****@****sary.io
What is Jaime Bailey's direct phone number?
Jaime Bailey's direct phone number is +133067*****
What schools did Jaime Bailey attend?
Jaime Bailey attended The Ohio State University, The Ohio State University, The Ohio State University.
What are some of Jaime Bailey's interests?
Jaime Bailey has interest in Children, Yoga, Civil Rights And Social Action, Hiking, Animal Welfare, Arts And Culture.
What skills is Jaime Bailey known for?
Jaime Bailey has skills like Lead Generation, Creative Direction, Marketing Strategy, Trade Shows, Strategic Planning, Strategy, Marketing, Corporate Branding, Market Planning, Management, Crm, Customer Retention.
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