Provides analytical insights to the most wonderful team in the history of logistics.

Partnered with new clients to understand the structure of their team as well their tagging needs to accurately define project scope and establish the timeline to deploy the Tealium tag management and AudienceStream solutions. Lead educational workshops to enhance product knowledge & enable users. Worked closely with business & technical resources and leveraged historical knowledge of analytics best practices to ensure client success, both during and after implementation phase.

Served as the dedicated business analyst for a new product offering, jointly developed by the Consumer Tax Group (CTG) & Pro Tax Group (PTG) of TurboTax. Owned the end-to-end analytics strategy and collaborated with stakeholders, go-to-market strategists, product managers, and developers from both business groups to overcome many year-one challenges and provide the most accurate, robust data solutions possible, given technical and financial restrictions. Developed learning plans, designed & executed A/B tests, and ultimately empowered business leaders to make well-informed decisions by delivering key insights on a daily, weekly, and ad hoc basis.

After serving Intuit and TurboTax as a business analyst for 10 months, was promoted to Tag Management and Data Analytics Program Manager. In this capacity, I was a key member of a working team tasked with the E2E implementation and adoption of a new Tag Management System (TMS), to be launched throughout the entire TurboTax environment. I was also responsible for:• Developing, implementing, and communicating roadmap plans to promote "season-readiness"​ across the analytics department/data engineering teams and ensuring the company's data is ready for the end-user• Driving self-service tool capabilities (focusing on best practices and process improvements) to support analysts & business partners alike• Managing programs (such as data re-modeling and Tableau integration) that require cross-team collaboration between data engineers, analysts, and product teams

Provided consulting services to small business owners to help them develop Go-To-Market and Analytics strategies, understand the voice of the consumer, and translate both qualitative and quantitative data to drive ROI. Developed measures of performance across web marketing tactics, analyzed activity across online channels, and represented client interests in interactive marketing plans and strategies. This involved tracking, measuring, reporting, and analysis of web traffic, media programs and campaigns, as well as providing actionable insights and recommendations based on data and client business goals.*Key accounts through Piston Agency from February - October

Generated and maintained copy, marketing material, and email campaigns for Mingle, LLC and subsidiary company Wine Battles. Managed the creation and application of SQL queries to analyze and report structured/unstructured data sets and gain a deeper understanding of our niche market and increase overall sales. To meet the growing needs of the company, gained experience in design, IT, inventory management, and logistics. Ultimately became solely responsible for standard operations from the point of sale to fulfillment.

Key Account Manager (December 2011 – May 2012)Media Buyer (July 2011 – December 2011)As the Media Buyer, served as the point of contact for affiliate partners while managing the media mix and lead flow. Was quickly promoted within the company after demonstrating a mastery of marketing analytics and taking the initiative to create new, highly effective internal processes that bridged various departments including sales, media, IT, and creative.As the Key Account Manager, optimized campaigns by thoroughly analyzing mass volumes of data to identify trends in lead quality, target demographics, and most successful SEM practices. Applied internal filters and adjusted each campaign creatively to increase conversion rates.

Built strong relationships with persons interested in our destination resorts by listening to their unique needs and extracting their goals.