Jaime Davidson Email and Phone Number
With over a decade of experience in strategic marketing operations, I have led initiatives that enhance project efficiency and drive business outcomes. My strategic governance of Adobe Workfront led to a significant 58% jump in user engagement, and by automating workflows, our team saved $120,000 in labor costs. These achievements underscore a dedication to technological innovation and process optimization.Collaboration is key to my approach, as evidenced by the successful integration of marketing automation platforms with Salesforce Marketing Cloud CRM, streamlining processes for our B2B marketing strategies. I developed data-driven strategies that increased lead generation by 20% and enhanced member engagement by 15%. My marketing automation campaigns generated over 1,500 quality leads per quarter.My commitment to customer satisfaction consistently elevated brand awareness and loyalty through omni channel marketing and lifecycle programs. My ability to drive cross-departmental partnerships not only enhances project efficiency but also ensures timely completion and maximizes return on investment.
Modintelechy
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Account Operations DirectorModintelechy Dec 2024 - PresentAustin, Texas, Us
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Sr. Manager Marketing, Martech And Marketing Operations At CognizantCognizant Jun 2021 - Sep 2024Teaneck, New Jersey, UsDemonstrated strong leadership in cross-departmental collaboration, enhancing project efficiency and timely completion through the effective use of Microsoft Office and Google Suite. Spearheaded the strategic governance of Adobe Workfront, resulting in a 58% increase in user engagement through improved features and enhancements.Developed and automated workflows using Adobe Workfront Fusion, eliminating manual processes and saving $120,000 in labor costs while significantly improving ROI. Successfully led technical migrations and integrations for marketing automation platforms into Marketing Cloud and Salesforce CRM, reducing integration timelines for acquired companies.Committed to team development, mentoring and training colleagues on complex topics, which translated into notable performance and productivity gains. -
Manager, B2B MarketingHealth Ecareers Dec 2020 - Jun 2021Denver, Colorado, UsSuccessfully enhanced the lead flow process by leveraging data-driven insights to implement effective strategies in Marketing Cloud and Salesforce, resulting in higher-quality leads for B2B go-to-market initiatives. Led cross-functional collaboration between sales and marketing teams to optimize lead generation efforts.Improved lead quality and prospect data through the design and tracking of attribution models in Google Analytics and Tableau, while providing training for sales and leadership on effective data utilization.Achieved project deadlines by developing comprehensive project briefs and playbooks, as well as creating data-driven reports to support strategic decision-making. Increased lead generation by 20% by crafting targeted marketing strategies, developing compelling content assets, and optimizing the website to attract more leads through Demand Generation efforts. -
Marketing Automation ManagerHealth Ecareers Mar 2020 - Dec 2020Denver, Colorado, UsDesigned and executed email and workflow automation to enhance recruitment processes for healthcare roles, significantly streamlining operations. Developed audience segmentation strategies that identified opportunities for improved efficiency across recruitment efforts.Implemented comprehensive project planning and targeted strategies that boosted campaign effectiveness, increased quality leads, and optimized the Marketing Qualified Lead (MQL) process. Led a cross-functional team to refine lead flow and enhance lead quality by collaborating with the sales team to eliminate duplicates and prevent test leads and bots from entering the MQL pipeline.
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Email Marketing And Automation ManagerExclusive Resorts Jan 2018 - Feb 2020Denver, Co, UsSuccessfully executed B2B and B2C marketing journeys and automation campaigns in Marketing Cloud by leading cross-functional team collaborations, prioritizing tasks, and optimizing overall strategy. Collaborated with sales to generate 1,500 quality leads per quarter through effective strategies and enhanced communication via a lifecycle program and robust lead scoring models grounded in data-driven insights.Assembled and mentored a marketing operations team, providing guidance and conducting performance reviews to foster team development and effectiveness. Oversaw a direct report in their performance evaluations and growth, ensuring alignment with organizational goals. -
Manager, Retention MarketingExclusive Resorts Jan 2015 - Jan 2018Denver, Co, UsDeveloped innovative solutions to enhance member engagement, achieving a 10-15% increase in email open rates through retention strategies that boosted club usage, improved brand awareness, and restored customer loyalty by addressing insights from post-trip surveys.Elevated brand visibility by leading cross-functional teams to create compelling digital assets, collateral, and engaging content, along with launching a new customer milestone program.Increased customer satisfaction by 15% through the implementation of a B2B lifecycle program that established clear pre-trip travel expectations and fostered trusting relationships between clients and Account Managers.
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Senior Member Services Manager, Marketing And Communications At Exclusive ResortsExclusive Resorts Sep 2008 - Jan 2015Denver, Co, UsIn my role, I effectively managed relationships with over 100 club members, delivering exceptional service by understanding their travel preferences and setting clear expectations which increased club satisfaction and renewals by 25%. I served as a liaison to ensure the seamless execution of vacation arrangements at Exclusive Resorts residences, enhancing the overall member experience. Additionally, I supported the marketing department by contributing to branding efforts and crafting targeted email communications for our membership base, helping to strengthen engagement and foster a sense of community among members.
Jaime Davidson Education Details
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Belmont Abbey CollegeBusiness; Marketing Communications
Frequently Asked Questions about Jaime Davidson
What company does Jaime Davidson work for?
Jaime Davidson works for Modintelechy
What is Jaime Davidson's role at the current company?
Jaime Davidson's current role is Strategic Marketing Operations Leader | Process Optimization | Adobe Workfront Expert | Marketing Automation and B2B Growth Manager | Project Manager | Advanced Skills in Presentation and Delivery.
What schools did Jaime Davidson attend?
Jaime Davidson attended Belmont Abbey College.
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