Manages creative strategy, project management, and design execution for 5 of Heyday’s DTC brands, such as Boka Wellness, Zitsticka, and FreshCap. Collaborates with marketing leads to understand, set, & execute on campaign goals. Manages a global team of designers, copywriters, and external agency partners to develop on-site creative, paid ads, & emails. Highlights include: • Leading art direction for 3 new product launches (shot list creation, styling and prop selection, shoot-day art direction, performance marketing ad creation, and email design approvals) • Implementing a project management software to streamline workflows and organize creative workload/ deliveries

Designing for the CPG brand across across DTC and retail. Responsibilities range across art direction, paid social and email design, in-store signage, packaging design, web/ app visual design, and general brand design.

Designed email and paid media for Hello Bello’s DTC business, as well as assisted with creative needs for HB and all other Launched LA brands, incl. Taffer’s Mixologist and Tiller & Hatch. Led internal design initiatives like swag, onboarding kits, & factory signage.

Worked with editor-in-chief to design 3 issues of the biannual publication while also developing the overall design system for the business. Spearheaded in-house design needs for the magazine including web, social, and promotional content. Bright Lite Magazine is available in Barnes and Nobles and BAM Books nationwide, as well as online at Urban Outfitters and Amazon.

Designed marketing and brand collateral for the wellness startup, including but not limited to email design, B2B and B2C marketing support, Soothe Collection product design, photography shoot support and post production editing, and social media graphics. Further, was part of a company rebrand initiative and updated existing assets and created new content.

Member of the College of Arts and Sciences Web Team monitoring and facilitating changes for the department web pages through the University's Web Management System. Responsibilities included but are not limited to editing/creating html newsletters, creating stories and posts on the webpages, manipulating source code, and editing existing server content. Additionally, worked as a designer for the College of Arts and Sciences, Creating some of college's promotional elements that are mailed, displayed electronically across campus, or viewed digitally. Work included but is not limited to postcards, flyers, logos, posters, brochures, newsletter elements, and digital monitor designs.

Designed concepts and final comps for Osher Department Website Page as well as worked with Web Design Engineer Team to get designs implemented online. Additionally, works as a graphic artist for print marketing materials needed in the department.

Created bimonthly newspaper advertisements, produced regular print ads, postcards, and other graphics while also managing the company's Facebook page and website. Additionally, assisted Broker with scheduling while conducting day-to-day office tasks.

Worked with the Rotolab and Second Studio teams to design and develop a web presence for the company. Spent the summer of 2016 designing icon libraries, graphic elements, and web layouts/themes for Rotolab and Second Studio's website launches.