Jaimee Holland Email & Phone Number

Cape Girardeau, Missouri, United States

Consumer Research and Analysis:• Develop and implement strategic consumer research plans to understand customer preferences, behaviors, and needs.• Conduct primary and secondary research studies, including surveys, focus groups, shopperstudies, UX/UC user tests, and market segmentation analysis, to gather actionable insights.• Utilize qualitative and quantitative research methods to analyze consumer data and identifytrends and patterns.• Manage relationships with third-party research and recruitment firms that support all marketresearch initiatives.Data-Driven Decision Making:• Lead the analysis of large-scale consumer data sets to extract meaningful insights and translatethem into actionable business and marketing strategies.• Collaborate with cross-functional teams to integrate consumer insights into traditional and digitalmarketing campaigns and customer experience enhancements.Market Intelligence:• Monitor industry trends, competitor activities, and market dynamics to identify opportunities andpotential threats.• Provide industry and competitor reports to leadership and account teams with updates onmarket trends and consumer sentiment.Customer Journey Mapping and Persona Development:• Develop comprehensive customer journey maps and personas, identifying touchpoints and pain points to enhance overall customer satisfaction and loyalty.Team Development and Management:• Guide a team of consumer insights professionals (researchers, analyses, etc.).• Provide guidance and support in executing research projects and initiatives.

Cape Girardeau, Missouri, United States

• Manage and lead a team of strategists and data analysts to uncover and deliver actionable consumer insights to clients• Examining clients’ business to get to know their brand, products, services, customers, competition and marketplace • Understand how content moves through today's media landscape and define relevant and impactful content strategies for client channels (including website, media, creative)• Creating well-informed strategies, plans, creative briefs and project approaches to meet clients’ business objectives• Conducting primary/secondary research, analyzing data and reporting/applying the insights• Using and applying information and data from Salesforce Social Studio• Delivering research reports, social listening reports and client presentations• Liaison between the account and creative team during development of campaign/creative/project to ensure the strategic approach and messaging aligns with approved approach• Setting key performance metrics and benchmarks and monitor success overtime for account campaigns• Performing competitive analysis and identify gaps and opportunities in the marketplace for the agency and agency clients• Informing internal team and clients about emerging behaviors, technologies, and companies that are changing our client’s businesses• Managing third-party research specialists and their work• Acting as account lead on strategy-heavy/dependent clients, as needed

Cape Girardeau, Missouri

• 2020-2021 Ad Club of the Year | AAF D9 (Missouri, Kansas, Iowa, Nebraska) • 2019-2020 President of the Year | AAF D9 (Missouri, Kansas, Iowa, Nebraska) • 2019-2020 National Club Incentive Program Award | Top 5 AAF ad club nationwide to have the highest year-over-year increase in creative entries (+47.8%) for the American Advertising Awards.

San Francisco Bay Area

- Use proprietary technology that applies neuroscientific techniques to market research (EEG,EKG, GSR, eye-tracking and facial encoding).- Measure real-time consumer responses at both the conscious and subconscious levels for various marketing materials (packaging, video ads, print ads, in-store displays, etc.).- Partner with Neuroscientists, A/V Engineers, Participant Recruiters, and Lab Operations Managers to ensure high quality study designs and testing environments.- Lead assignments on studies to ensure Operational aspects of the project happen smoothly and on-time.- Lead all aspects of international remote studies/experiments, including interfacing with external vendors, creating a robust remote lab. environment, and managing fielding schedules and international travel logistics.- Create and drive business process improvement efforts to increase efficiency and streamline processes.

Columbia, Missouri, United States

About the MediaBrain Lab:The MediaBrain Lab is an interdisciplinary Media Psychophysiology research facility that is housed in the Missouri School of Journalism. Research in the lab uses cutting edge psychophysiological measures (e.g. EEG, eye tracking, heart rate, skin conductance, & facial EMG) in combination with self-report and behavioral measures to advance understanding of how individuals interact with and are impacted by media content and technologies. All forms of media content (educational, advertising, & entertainment) delivered across media platforms (traditional & digital) can be tested and optimized for positive impact through MediaBrain Lab research. The MediaBrain Lab is where industry professionals and academic researchers collaborate on advancing knowledge of how media content and technologies can be used for positive effects. Media content and technologies offer multiple opportunities to improve public interest in and understanding of science. MediaBrain Lab research can be used to evaluate current industry efforts in this area and gain unique actionable insights that lead to applications that are most likely to have the greatest positive effect. Examples for which this approach is most useful include optimization of:1. Content and design of educational websites, digital applications, and games2. News stories across news platforms3. Infotainment video and audioMy Responsibilities: • Understanding how individuals interact with and are impacted by media content • Communicating with clients to understand and execute research objectives • Programming, running and analyzing studies using psychophysiological measures • Scheduling and managing research staff, and recruiting study participants • Rebranding the Lab using social media such as Twitter and LinkedIn