Jaime Hewson Email & Phone Number

Rye Nh

• Surpassed revenue goals by adeptly overseeing operations of up to 123 supplier companies across four annual events, driving sales to an all-time high of $3 million in 2022 and projected to shatter records with $6.5 million in 2023.• Delivered unrivaled attendee satisfaction consistently, as evidenced by Net Promoter Scores peaking at an industry-leading 90, highlighting resilience and superior event planning strategies.• Spearheaded the successful management of staffing for up to 16 Group Leaders per event across an ambitious schedule of 15 events in 2023, including the seamless orchestration of 4 consecutive events in the Spring and 3 concurrent events in the Fall.• Engineered a 25% upsurge in pre-event participation by completely overhauling the registration process for suppliers, revolutionizing the attendee journey from introduction to the onsite experience. • Expedited audit processes from days to hours, innovating contract and event management through the astute application of Salesforce and A2Z.• Conceived and executed the groundbreaking NextPoint Virtual event, raising the bar for future virtual gatherings with meticulously structured Boardroom and One-on-One meetings.• Pioneered the cutting-edge use of Salesforce for comprehensive staff management, streamlining recruitment and tracking, and enabling precise metric reporting for superior event organization.• Amplified user comprehension with an informative video guide for the Scheduling Tool, preemptively resolving queries and optimizing the user experience.• Harnessed data-driven insights to shape event strategy, executing comprehensive survey analysis from 2020 Fall Virtual Events to significantly enhance the user experience on the virtual platform. • Led a digital transformation amidst the Covid-19 pandemic, pioneering initiatives like the Covid e-Directory and NextPoint Virtual; oversaw over 200 suppliers to stimulate a surge in engagement.

• Successfully led the planning and execution of nearly 100 experiential marketing events annually, balancing multiple programs simultaneously.• Streamlined logistical coordination with various external vendors, ensuring seamless event execution while meeting timeline and budget constraints.• Demonstrated exceptional leadership skills in managing and training coordinator-level team members, driving program success through effective talent management.• Proactively identified new venues and opportunities to surpass program goals through rigorous research and strategy.• Seamlessly managed overall operations for multiple programs from inception to decommissioning, fostering a collaborative relationship with creative teams.

• Effectively managed multiple trade show booth properties, coordinating all logistics for an average of 80-100 events annually.• Proactively engaged with existing clients while securing new accounts, collaborating with Account Executives to drive business growth.• Demonstrated exceptional client relationship management skills, leading to a 95% retention rate through face-to-face meetings and constant communication.• Expertly resolved operational challenges and provided ongoing support as a liaison between customer service and sales teams.• Ensured meticulous execution of installation and dismantling of exhibits, upholding high-quality standards across all client accounts.

• Expertly managed over 100 speaking engagements and product award submissions annually, leveraging extensive research skills and client relationship management.• Crafted compelling newsletter campaigns, leveraging client databases to target customers, partners, and employees effectively.• Created impactful press materials and presentations to media representatives, promoting client product coverage and brand visibility.• Demonstrated excellent program management skills in executing clients’ PR programs at trade shows.

• Played a pivotal role in developing core marketing materials for a cable broadband start-up, including logo, letterhead, and web design.• Spearheaded all aspects of company trade show involvement, from booth design to pre-show marketing materials development.• Managed executive-level speaking engagements, promoting the company's presence within the cable and IP communications industry.

• Developed strategic marketing plans to support company objectives and sales projections, coordinating advertising and promotional activities.• Led successful corporate events, including product announcement seminars and industry trade shows, maintaining the company's image.• Instituted a comprehensive marketing ROI tracking system, enabling in-depth analysis of all marketing programs.• Demonstrated strong lead qualification skills, successfully managing all incoming sales leads.• Maintained strict adherence to operating budgets, ensuring financial efficiency across all marketing activities.