Jaime Cheng Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

New York, Ny, Us

San Francisco, California, Us

San Francisco, California, Us

• Collaborate with Growth and Business Operations teams to develop interactive, editorial-like reports, crafting a narrative about Sales teams’ historical performance.• Automated Revenue Operations reports on the Sales Funnel, from contact to lead to closed opportunity. Improved workflow by allowing non-analytical teams to segment these funnels by region, sales role, contract amount and other key factors.• Analyzed marketing programs, campaigns, and sales lead facets to extract key features that led to closed/won deals.

New York, New York, Us

Strengthened skills in Python, statistical analysis, machine learning, and deep learning. I completed individual and group programming assignments, code challenges and projects to demonstrate the comprehensive understanding of theory and applications required of a data scientist and machine learning engineer.Tools and libraries include: Python, SQL, SQLAlchemy, scikit-learn, Pandas, Keras, Plotly, Dash, Matplotlib, NLTK.Top Projects:eCommerce Dashboard.>Created an interactive web dashboard that included a product recommender (item-item collaborative filtering), revenue forecast (FB Prophet time series model), and web traffic forecast (Seasonal ARIMA model).Image Classification: Hot Dog or Not Hot Dog. >Gave a technical talk on how to re-create image recognition and classification technology used in an episode of Silicon Valley. Used convolutional neural networks and transfer learning trained on over 4,000 photos of food.Classifying Cuisine Regionality>A machine learning model that will take in any recipe from the web and predict its’ regionality. Used NLTK for feature engineering to identify bigrams and trigrams, and built a custom recipe-related stopwords list. Ran several models and gridsearch parameters to reach an accuracy score of 70% across 14 classes.

New York, Ny, Us

• Automate analyses and create dashboards for audience development, editorial and eCommerce teams • Create historical databases combining traffic and CMS data through Google BigQuery• Work with eCommerce team and associated affiliates to compile and automate revenue reports on article, affiliate and product level • Compile and analyze web traffic results in order to present insights and categorical deep-dives to key stakeholders each month across verticals

Brooklyn, Ny, Us

Clients: Unilever, Chipotle, Lipton.• Work on-site at the Unilever People Data Center (in-house research team) to collaborate with brand managers on creating briefs for multiple forms of analysis, such as campaign and event overviews, crisis reporting, competitive reporting, brand perception, etc. • Complete ownership of devising and implementing a measurement strategy and presenting reports.• Manage multiple projects and clients at once.• Daily in-person interaction and collaboration with clients to provide strategic insight and guidance. • Create interactive dashboards to monitor real-time events and activations.• Ownership of measurement strategy and reporting for Lipton and Chipotle, analyzing a variety of tactics in the marketing mix (paid media, website data, social, etc) for actionable insights.• Onboard and provided mentorship to interns and analysts of all levels.

Brooklyn, Ny, Us

Clients: Target, Cole Haan, Unilever.

Portland, Or, Us

Measurement Strategy and Insights for Coca Cola and Herbal Essences.

Austin, Tx, Us

• Ownership of marketing plans for recruitment and development• Coordinate sponsorships, events, online ad placements and internal recruitment efforts• Manage all external social media outlets with focus on supplementing demand generation and marketing communication teams’ goals.

Austin, Tx, Us

• Primary ownership of five external social media outlets with focus on supplementing demand generation and marketing communication teams’ goals.• Strategize and execute contests and campaigns on various platforms• Monitor and present social media progress metrics• Assist in moderating community of over 2,500,000 IT professionals

Designed publication spreads using Adobe InDesign, created occasional Illustrations for Life and Arts section.

New York, New York, Us

Wrote several blog posts encompassing social media marketing, contributed to several concept meetings, live-tweeted and attended “The State of Now” #140 Conference to report industry news, created content for Twitter and Facebook.Empire State Building: Wrote strategy and campaign documents for international Empire State Building photo contest, stayed up-to-date with New York cultural events and notable visitors to create content for Facebook and Twitter.AXA Equitable: Attended vendor meeting for contest options, monitered competitor realm, relayed Life Insurance news and internal events via content for Facebook and Twitter, used Brandwatch Social CRM program to review and manage positive, neutral and negative sentiments about client, reported daily metrics.

Austin, Texas, Us

Wrote several featured blog articles on social media marketing and experience in community management, utilized Spredfast CRM tool to monitor accounts and consider analytics while generating and modifying content for various accounts on several platforms.

Generated and analyzed daily marketing reports, increased brand awareness through social media and internet marketing, drafted press releases for new smartphone applications.

Created spreads for publication using Adobe InDesign and Photoshop, wrote for Life & Arts section and contributed to weekly column.

Bachelor Of Science (Bs), Advertising

School Of Professional Studies

Strategic Communications