Jaime Kim Email & Phone Number

Kansas City Metropolitan Area

Aids regional media planning in traditional and digital advertising-media for Tier II Toyota in the Kansas City TDA Region which consists of 74 Dealers, 27 market groups, across 6 states.Media includes broadcast TV and radio; streamed radio; interconnect and zoned cable; display; mobile; digital video; and an emphasis on SEM and SEO. Plan, negotiate and execute sponsorships; including media exposure, visibility in arenas, and activation.Preparation and delivery of presentations quarterly and as-needed, for each 27 Dealer Association groups. Ongoing communication with clients on various media, their functions, and coordinated best practices. Manages agency relationship with Zenith buying team as it pertains to media negotiations for traditional media buys, post buys, added value, etc. Responsible for training and delegating workflow carried out by the Assistant Media Planner.

Overland Park

Kansas City, Missouri Area

•Negotiate rates, placement and added value for Spot TV, Radio and/or On-Line for clients.•Gather information concerning rates and market conditions for Print and Outdoor properties. •Research and analyze data to make informed decisions for a Direct Response client. •Create and manage event postings and press releases. •Communicate with internal and external parties with respect to market and campaign performance.

•Negotiated and placed media buys for Spot TV, Metro/Non Metro Radio, Cable and On-line for clients like Sonic and Blue Bunny Ice Cream, totaling around $5.5 million in media spent in 2010.•Researched, evaluated, scheduled, maintained, reconciled, analyzed through post buys, and secured added value for all media buys for twelve markets across the United States for the above mentioned clients.•Collaborated with Media Planners, Supervisors, and Account Managers to determine effective and efficient media levels, media mix and planning costs to maximize campaign goals for clients.•Developed strong working relationships and partnerships with co-workers within the agency and hundreds of media representatives across the United States.

Assisted buyers with all aspects of buying. Handled billing for non metro radio as well as participated in on going media training.