I have driven significant engagement and impressions through strategic branding, multimedia campaigns, and digital strategies, achieving a 769% increase in engagement and 2,402% increase in clicks in one quarter. I excel in simplifying complex mortgage products into captivating content, navigating compliance seamlessly, and analyzing data to track campaign effectiveness. I manage marketing efforts for 100+ loan officers and oversee the HarborOne Mortgage brand, leading to a new website, CRM system integration, and a robust marketing toolkit. My work has earned me a peer-nominated award, highlighting my commitment to positive internal and external relationships.

-Source new sponsorship and partnership opportunities for HYROX to expand the North American footprint.-Design communication and brand activation strategies for partners, fostering long-term relationships.-Expand business with current clients and optimize sales performance and provide on-site event support.

-Created outreach campaigns to increase vendor enrollment in Paymode-X.-Developed and presented reports for Mid-market/Enterprise customers to target market segments and enhance automation and profitability.-Launched, managed, tracked, and optimized Vendor Enrollment campaigns across client portfolios and Bank channels, collaborating with Client Success Associates and internal teams.-Managed, documented, and reported Vendor feedback and escalations for Quarterly Business Reviews and client calls, ensuring internal alignment throughout campaigns, from readiness to post-mortem analysis.-Supported Client Success representatives with campaign-related client requests and escalations to enhance client engagement.

Managed relationships with 100+ exhibiting companies across events such as Wodapalooza, West Coast Classic, Granite Games, Madrid CrossFit Championship, and Mayan CrossFit Classic. Coordinated daily tasks including responding to inquiries, collecting event paperwork, and disseminating critical information. Oversaw deliverables and relationships with key partners like NOBULL, Chipotle, and Rogue Fitness, managing social calendars, leading meetings, and ensuring on-site activation plans were executed smoothly. Advocated for partners across marketing, digital, production, and competition teams, managing client deliverables using Google Drive, Trello, AirTable, and Partner HQ. Provided on-site support to exhibitors and partners, achieving outstanding outcomes and receiving recognition from leadership. I was laid off due to COVID-19 but continued to support on a contract basis for subsequent events.

As a former NormaTec product expert, I managed relationships with coaches, athletic trainers, physicians, and athletes across major Olympic NGBs, professional sports organizations, and military branches. I helped achieve a 56% sales growth for Pulse 2.0 and Pulse Pro 2.0 products in April 2019. I actively sought and negotiated product promotions, event collaborations, and sponsorships with celebrities, influencers, and professional athletes. Representing NormaTec at 10+ sporting events annually, I handled order management, distributor relations, and account operations through Microsoft 365 CRM, PayPal, Signifyd, SharePoint, and Excel.Notable Achievements:• Established partnerships with Action Horizons Stunt Team, Reebok, Nuun Hydration, WOD on the Waves/Brauser Ventures, and Ascent Protein.• Secured NormaTec's presence aboard the "WOD on the Waves" fitness cruise, resulting in extensive brand visibility and partnerships with Sofi Tukker, Zach Myers, Felipe Pena, and Guillermo Ochoa, with the Mexican National Team purchasing our premium system.

Specialized in creating press releases and SEO-optimized blog content tailored for diverse audiences, including feature stories, how-to guides, and creative wedding ideas. I coordinated and conducted interviews with vendors, clients, and media outlets like The Knot and Conde Nast with professionalism and respect. I oversaw content production, ensuring consistent brand messaging across advertisements, videos, and social media campaigns. Additionally, I established and managed vendor-couple relationships, assisted with day-of coordination, and leveraged HubSpot CRM for lead management and analytics.

Specialized in creating SEO-optimized content for web, blogs, products, landing pages, apps, print, and emails. Managed social media across platforms (Twitter, Facebook, Houzz, Pinterest, and LinkedIn) using analytics tools such as Facebook Insights, Google Analytics, and Hootsuite. Led campaign concept development, branding, visual aesthetics, messaging, and PR strategies with cross-functional teams. Delivered pitch presentations covering branding, marketing methods, and campaign ideas to clients. Produced video scripts, shot lists, and storyboards, supporting videographers as a production assistant. Developed proposal concepts, analyzed RFPs, and identified risks for clients in B2B and B2C sectors, including luxury retail, legal firms, health tech, data solutions, and fitness franchises (Planet Fitness