Jaime Lapena

Jaime Lapena Email and Phone Number

Fractional Marketing Leader @ OnePortal
San Francisco, CA, US
Jaime Lapena's Location
San Francisco, California, United States, United States
Jaime Lapena's Contact Details
About Jaime Lapena

I’m passionate about digital marketing and driving startup growth innovation.I’m an operational and management leader with 19 years of digital marketing experience, including successful execution in multiple early-stage start-ups as well as enterprise. I’ve generated over 1M+ leads across a number of markets that include (but not limited to) B2C, B2B, enterprise, entertainment, SaaS, biotech, adtech, fintech, and healthtech.I’m an innovative data-driven marketer with hands-on proficiency in driving multi-channel growth initiatives (marketing, sales, partnerships, and in-product).I also take great pride in hiring, managing and mentoring lean, efficient teams that are results-driven. SPECIALTIESprospecting, demand generation, lead generation, customer acquisition, digital marketing, product led growth, artificial intelligence (AI)

Jaime Lapena's Current Company Details
OnePortal

Oneportal

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Fractional Marketing Leader
San Francisco, CA, US
Website:
oneportal.com
Employees:
2
Jaime Lapena Work Experience Details
  • Oneportal
    Fractional Marketing Leader
    Oneportal
    San Francisco, Ca, Us
    View
  • Rwo Marketing Group
    Partner
    Rwo Marketing Group Jul 2020 - Present
    Performance marketing leaders with a history of hands-on experience driving outcomes for online retail, ecommerce, D2C, brands, and B2B companies. We specialize in combining media buying via Google DV360, Google Paid Search, SEO, and GA4 to drive outcomes. Contact us to learn how we do it. We love to talk with people and share insights on our first call!
    View
  • Wells Fargo
    Marketing & Growth Lead - Wells Fargo Innovation Group
    Wells Fargo Feb 2018 - Jul 2020
    San Francisco, California, Us
    Led business-side user acquisition efforts for a new banking app. Partnered with Product on implementation of incentivized in-app referral feature. Led enterprise sell-through efforts of new referral capability.
    View
  • Fuelx
    Vp Of Marketing
    Fuelx Sep 2016 - Nov 2017
    San Mateo, California, Us
    Owned brand, messaging, and acquisition (including sales development rep team). Managed a team of seven. Highlight - Developed early enterprise sales pipeline going from 0 to 200 qualified leads per month, converting 75% to sales demo and contributing to 10x increase in revenue.
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  • Pubnub
    Growth & Demand Generation
    Pubnub Dec 2015 - Jun 2016
    San Francisco, California, Us
    Owned all paid acquisition campaigns (SEM, social media, display, content syndication, and email) and retention.Highlight - Increased developer webinar registrations KPI by 50%.
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  • Venturebeat
    Head Of Growth (Interim)
    Venturebeat Apr 2015 - Dec 2015
    San Francisco, California, Us
    Owned acquisition (SEM, social media, display, content syndication, and email) and co-led creation of product growth team.Highlight - Increased newsletter registrations 25% MOM and launched Infinite Articles feature resulting in a 2x increase in page views and 50% increase in ad revenue.
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  • Virool
    Vp Of Marketing
    Virool Apr 2014 - Dec 2014
    San Francisco, Ca, Us
    Owned all brand, product marketing, and acquisition.Highlight - Designed content marketing programs to drive audience development and deposits that increased average revenue per sign up by 2x.
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  • Desk.Com (A Salesforce.Com Company)
    Director, Marketing
    Desk.Com (A Salesforce.Com Company) Feb 2011 - Apr 2014
    San Francisco, Ca, Us
    Owned all brand, content, user acquisition and lead generation efforts.Highlight - Scaled free trial user acquisition from 100 to 6,000 free trial registrations per month in one year.
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  • Common Sense Media
    Director, Acquisition & Loyalty Marketing
    Common Sense Media Aug 2009 - Jan 2011
    San Francisco, Ca, Us
    Owned all user acquisition and retention efforts.Highlight - Increased site registrations by 85% and decreased cost to acquire a subscriber by 30%.
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  • Tippit, Inc.
    Director, Audience Development
    Tippit, Inc. Nov 2007 - Nov 2008
    Owned all paid lead generation campaigns.Highlight - Increased site registrations by 85% and decreased cost to acquire a subscriber by 30%.
  • Cord Blood Registry
    Digital Marketing Manager
    Cord Blood Registry Sep 2004 - Oct 2007
    Tucson , Arizona , Us
    Managed all paid lead generation campaigns and online audience development efforts.Highlight - Managed $4M annual ad budget and increased lead volume by 50%.
    View

Jaime Lapena Education Details

  • San Francisco State University
    San Francisco State University
    Business Admin. / Marketing

Frequently Asked Questions about Jaime Lapena

What company does Jaime Lapena work for?

Jaime Lapena works for Oneportal

What is Jaime Lapena's role at the current company?

Jaime Lapena's current role is Fractional Marketing Leader.

What is Jaime Lapena's email address?

Jaime Lapena's email address is ja****@****tly.com

What is Jaime Lapena's direct phone number?

Jaime Lapena's direct phone number is +191447*****

What schools did Jaime Lapena attend?

Jaime Lapena attended San Francisco State University.

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