Experienced social media content creator and digital/paid media ad strategist. Skilled in executing Digital Media Ad Strategy with customer centric thinking throughout marketing funnel. Strength in understanding audience/customer needs, build ongoing relationships and create/execute social/digital marketing strategy for multiple brands across all social/digital media platforms. Paid search and digital marketing experience;Experience with content creating, conversion ad strategy, copy-writing across all digital platforms, planning and executing social media eCommerce strategy, conversion/retargeting campaigns, and managing social media planning for execution of marketing goals. Experienced in building brand awareness, monitoring multiple brands online presence, monitoring brand competitors, engaging with audience(s), and strengthening brand partnerships, influencers, and audience relationships.Creating and executing digital campaign strategy to assist successful execution of business goals and assist marketing team by developing and implementing new digital strategies; increasing website traffic, brand awareness, and driving top line revenue.Skilled in development of paid social media campaign strategy; effectively increasing follower count, all around brand awareness, consideration, traffic, and maintaining above industry average ROAS for all conversion campaigns across all social media and paid search platforms.Deep understanding of target audiences and personas. Implementing and executing successful social media campaigns throughout all steps of customer journey and all levels of marketing funnel. Also working closely with Company leadership and DEI council as a site ambassador, and Employee Resource Group co leader to help pursue a diverse and inclusive work culture.