Develop and implement assortment, price, promotion and product placement strategies.Sales increased 12% compared to recent years, more than 40% against the 2020. Improving market share from 2% to 4.3%.Leading and supervising key activities in technology transformation projects in the auto parts industry.Last year we had the relaunch of the new line of Premium PCMO, incorporating to the portfolio 2 new brands Gonher Prime and Gonher Select, replacing our Brand Nanotek, almost a year after its launch, historical sales have doubled, billing more than $3M of monthly incremental sales in pesos.Serve as an integral consultant for the commercial area, maximizing sales through the management of the Marketing plan.Evaluate business performance through the analysis of KPIs according to the plan (sales, market share, competition, media, trends, etc.).Coordinate the development and implementation of processes, projects and tools necessary for the optimization of resources and necessary updates, ensuring profitability in the category.Manage the budget of the category, ensuring compliance with the company's policies.Responsible for project management, achieving good communication with a multidisciplinary and multifunctional team.

Evaluate market trends, competition, and commercial data to keep advertising and marketing campaigns updated.Provide close relationships with customers and suppliers, through effective negotiations to contribute to the achievement of the objectives.Evaluate creative work and provide constructive feedback based on guideline metrics.Lead the social media, data, and creative team, ensuring the delivery of the different tasks.

Review competitor activities and implementation of action plans to maintain the leadership of our products.Market and point of sale development through the management and training the sales force, achieving good administration for great performance.Strategic planning and indicator analysis, maintaining an excellent relationship with strategic clients.Analyze market trends and competitor strategies in order to establish actions that minimize the impact on the company's objectives.Communicate plans, objectives and strategies through work meetings with the operations team, in order to ensure understanding and correct execution.

Leader of the implementation of the corporate image and communication, event management, as well as the evaluation of new points of sale.Review competitor activities and implementation of action plans to maintain the leadership of our products.Market and point of sale development through the management and training the sales force, achieving good administration for great performance.Strategic planning and indicator analysis, maintaining an excellent relationship with strategic clients.Analyze market trends and competitor strategies in order to establish actions that minimize the impact on the company's objectives.Responsible for the sales projections, analysis of product launches and initiatives, providing timely visibility of the indicators and information that allow to formulate recommendations for making decisions that anticipate executing the actions that guarantee us the fulfillment of the plan, in conjunction with the commercial area.

Personnel Selection; Development and Presentation of Market Research Studies (Quantitative and Qualitative).

Market research projects for all the brands for GRUPO FAMSA (Mueblerías Famsa, Banco Ahorro Famsa, Colchonerías Famsa, Verochi, Famsa Moda, Viajes a Bordo)