Jaime Miller Beane, Mba Email & Phone Number

Des Moines, Iowa, Us

Work with key internal partners to analyze key business challenges in order to define marketing goals and investments, and develop strategic, integrated campaigns to achieve marketing results.Author marketing strategic assignment briefs that document campaign goals, audiences, channels and KPIs, messaging/positioning, test and learn agendas, etc. and outline what needs to be done to achieve marketing goals.For assigned segments, demonstrate in-depth understanding of Wellmark’s products and services and how they are sold, and apply knowledge to marketing planning.Collaborate with marketing peers to scope and schedule marketing plan deliverables. Work together to imagine and iterate marketing tactics. Plan budgets and test and learn strategies.Conduct ongoing audience analysis to inform messaging and targeting tactics.Develop messaging/positioning strategy for new products, services, offerings, etc. Identify and develop content and sales enablement assets, such as product materials, case histories, white papers and other content.Collaborate with marketing peers to develop creative briefs. Serve as the strategy subject matter expert (SME) during the campaign and creative development processes. Champion the Wellmark brand and messaging strategy across the business.Work with marketing peers and external vendors to execute marketing initiatives, providing strategy review and approvals throughout campaigns. Review work to ensure projects meet strategic objectives.Partner with analytic resources to ensure a documented campaign measurement and reporting plan is in place prior to campaign launch. Verify accurate tracking and monitor and optimize results throughout campaign. Report on marketing campaign performance.

Des Moines, Iowa, Us

Planned, developed and executed content marketing strategy for assigned audience in support of Wellmark business goals and audiences content needs.Developed and maintained an editorial calendar that attracted and engaged the assigned audience.Created, edited, curated and managed the production of content, regardless of content distribution channel, that was consistent with the Wellmark brand, style and tone.Collaborated with creative and digital teams to produce and distribute content.Identified appropriate indicators that measured success of the content strategy. Collected, analyzed and reported metrics to identify best practices to guide future strategies. Presented findings to leaders and stakeholders on a routine basis.Served as managing editor of any publications that are specific to the assigned audience. This included oversight of the editorial calendar and production of content.

St. Louis, Mo, Us

Coordinated global marketing communications and program strategies for the aftermarket services business with a dual vice president reporting structure. Required agility, adaptability, and empathy as working alongside and presenting to all levels of management. Served on the business development team which focused on setting regional and global service goals and strategic vision. Collaborated with team members to set direction for programs and encourage sales channel activity to increase aftermarket services margins. Created data visuals in Power BI to bring focus to areas of improvement and to support data-driven sales decisions. One of few team members selected by VP to plan content and present for board meetings and quarterly business updates where group president reviewed team’s progress and delivers feedback on areas of focus or improvement.Worked cross-functionally with world area leaders, subject matter experts, sales channel, and platform teams to identify, prioritize, produce, and launch global marketing campaigns. Created and directed off-shore marketing teams to create deliverables such as advertising, digital media, training materials, permission marketing, social media, videos, and web content.Write and coordinated new product press releases and trade publication articles to gain thought leadership and maintain customer brand awareness.Collaborated with two other business units to launch a campaign to increase traffic to a shared video and webpage. A three-month YouTube campaign led to an increase of page viewers to an average of 670 per month and resulted in a video view-through-rate of 35.5% (surpassing B2B industry standard of 28.2%).Lead coordination of aftermarket services messaging and displays for industry tradeshows and annual global users’ exhibition.Served on the 2019 and 2020 United Way of Central Iowa fundraising committee to encourage employee participation.

St. Louis, Mo, Us

Communicated with on-site and international team members to develop multiple cross-functional marketing communications projects to build loyal customer relationships, increase market share, and provide focused, strategic direction for product brand. Utilized writing, design, and organizational skills to create deliverables, such as advertising, digital media, training materials, permission marketing, social media, videos, and web content. Established and maintained relationships with vendors to expedite graphics, photography, printing, translations, and video projects.Served as project manager for messaging and page development for the desktop and mobile external websites (www.fisher.com). Planned, built, and supervised content on 160 product and service pages, along with the brand homepage and category landing pages. Measured content performance with Google Analytics and IBM Digital Analytics tools and implemented strategies to reach desired audiences, increase preference for the brand, and improve user experience. Introduced a Google AdWords program that increased monthly pageviews by 1,000 in six months for a new product offering.Received an Achievement Award in 2016 for implementation of new brand website.

Des Moines, Ia, Us

Managed a territory of 31 Iowa counties and the states of Minnesota, Wisconsin, Illinois, and California. Implemented marketing strategies and tailored communications to meet matriculation goals. Exceeded the territory’s five-year average of enrolled students by 27% in 2012, 10% in 2013 and 25% in 2014.Consistently met rigorous weekly communication goals, such as email, phone, social media, and in-person. With prompt communication and follow-up, maintained trusting relationship with prospective students and colleagues.Hired and co-supervised 30 student leaders for Grand View’s Admissions Office. Included facilitating orientation and customer service training. Responsible for budgeting, payroll, scheduling, and performance evaluations.Reviewed admission applications, evaluated credentials, and made admission decisions that supported the student's best interest and the university's requirements.

Centennial, Colorado, Us

Traveled more than 37,500 miles, training and educating 18 collegiate chapters on membership recruitment, operational management, educational programming, officer transitions, scholarship development, public relations, service, leadership, and risk management.As a part of a small marketing team, partnered in the recruitment of 175 members to the new sorority at Virginia Tech. Experience included facilitating a promotional presentation to a large audience, the distribution of brand materials, and collaboration with university officials.

St. Louis, Mo, Us

Partnered with industry leaders and support channels to create and execute communications including a product launch brochure.Coordinated marketing and branding efforts for a large-scale event.Responsible for revisions of brochures, flyers, posters, and newsletters implementing corporate branding policies. Assisted manager in developing communication goals, objectives and plans to best communicate industry needs by conducting a creative brief process. Managed the creation and development of the annual United Way of Central Iowa donor brochure.

Gilman, Ia, Us

Edited marketing materials including brochures and flyers. Designed advertisements for newspapers, special interest magazines, and internet.

Master Of Business Administration - Mba

Bachelor Of Science, Marketing, Advertising