Virtual Latinos is the first platform focused on connecting entrepreneurs, teams and agencies from the US, Canada and the world with virtual assistants and virtual marketers from Latin America.• Create a new online community that allows North American businesses to easily search, select and hire 160+ talented professionals from Latin America who work remotely as virtual assistants (VAs) and virtual marketers• Turn a need into a business opportunity, by matching the demand of US companies for affordable virtual labor with the supply of the untapped Latin market of college-graduated and experienced working professionals• Design all of the marketing components to successfully promote the new business, including the creation of the web portal, two lead generation campaigns with Google & Facebook Ads, and 8 automated nurturing campaigns• Automate 90% of the application process of potential virtual assistants through the use of SEO, paid ads, landing pages, online tests and applications, and automated follow-up Email marketing, saving ~20 hours/week• Process 300+ applicants/mo, accept about 10%, then guide businesses to hire the most qualified hand-picked VAs

• Develop our agency’s unique value proposition of transparency, affordability and efficiency by researching the marketing landscape, understanding client needs, and bridging the knowledge gap between agency and client• Lead the strategy ideation, research, development and implementation efforts with a focus on defining strategic marketing direction that align to key audience insights, support client objectives and integrate SaaS technologies• Collaborate with key staff and partners across creative, advertising, content, SEO and web teams• Ensure alignment across branding, web design, lead generation, nurture and engagement plans, messaging and positioning, and creative execution to support business and marketing objectives for our agency and our clients• Provide ongoing strategic marketing analysis to track, improve and optimize client campaigns, results, and ROI• Establish critical relationships with clients, software and referral partners, and industry leaders

• Plan and execute the agency’s digital marketing strategies and business development operations• Develop, manage and optimize integrated digital marketing campaigns across paid search/SEM (Google Ads & Facebook Ads), landing pages, social, SEO, and content for our 150+ clients, generating quality leads and increasing brand value• Design and implement call, SMS and automated Email nurturing campaigns that convert leads into clients • Translate business objectives into messages that are clear, compelling, visually exciting, and easy to understand• Organize and lead team and client meetings to review, discuss, and improve ongoing projects & campaigns• Create and help design promotional materials that support and deliver agency and client’s strategies and goals• Oversee the quality, accuracy, and overall results of team's deliverables prior to being submitted to our clients• Recruit, hire, manage and lead a high-performing, talented team of 12-15 marketers, designers and programmers• Develop, manage, provide training on and review agency’s 50+ activities and standard operating procedures

Business Automation Expert:• Provide consulting to companies seeking to optimize and improve their business by incorporating technology• Audit and evaluate current business processes to help teams save time by digitizing and automating daily tasks• Design software stacks solutions that integrate a CRM with sales/marketing automation and 3rd party apps to build powerful systems that provide greater value than the sum of its parts, at ~95% lower cost than an ERP system• Develop tightly integrated administrative, sales and marketing processes, increasing team efficiency by 15-25% • Implement business process management (BPM) methods to automate business workflows that improve overall performance by saving 15-35% of time on repetitive tasks and minimize errors, inefficiencies, and miscommunication• Provide complete CRM & business automation services: Strategy, training, onboarding, management and support

• Developed new relationships with key C-level individuals of the top mobile operators in Singapore, Thailand, The Philippines and Hong Kong and arranged meetings with them to meet Israeli companies & technologies during IMA's South East Asia Roadshow.• Managed and updated the company’s customer relationships system (Salesforce.com CRM); Added new leads.

• Increased lead conversion rate by 18% by integrating marketing and sales operations through digitizing the sales order taking process including the implementation of an online sales & support chat and an affiliate system• Lifted sales by 36% by developing marketing campaigns including Email, blog, social, print, and online• Generated annual revenues of US$1 million, while increasing E-commerce sales from 10% to 75% of all sales

• Implemented the use of a new CRM system (Salesforce) to better manage potential and existing customers• Developed a fully featured online store and synchronized customers’ data into the accounting, CRM, & Email marketing systems, automating many processes. Result: Shifted sales team focus from follow-up to making sales.• Established new relationships with leaders, distributors and key businesses in the photography & jewelry industry

• Designed, built and maintained the company's E-commerce website. Reduced inbound sales calls by 40%• Illustrated all printed and web marketing materials (Website, flyers, booklets, brochures, graphics, etc. 120+/year)