Jaime Ludwig Email & Phone Number

Global

Senior Manager of Communications for Mars' Global Digital Experiences team, enabling and supporting the digital growth agendas of our various segments with a cohesive communication and content strategy that highlights the innovative and engaging digital solutions that deliver value and impact for our consumers, customers, employees, and stakeholders in the Mars ecosystem across the globe.

Communications and Public Relations Leader for Build-A-Bear, a multi-generational global brand with nearly 500 interactive brick-and-mortar experience locations and ecommerce site providing guests of all ages a hands-on entertaining experience, fostering a lasting and emotional brand connection.• Develop and manage execution of external and internal strategic communications for multi-generational global retail brand with nearly 500 interactive brick-and-mortar locations, ecommerce site and various business channels.• Maximize partnerships, collaborations and influencers for storytelling to fuel brand love, build brand relevancy and awareness of iconic brand.• Lead media relations strategy for company initiatives, press releases, product launches, and executive visibility. Strong media relations with national press, consumer press resulting in 35 billion media impressions in 2023.• People leader for internal team and PR agencies, overseeing national PR campaigns, product launches, managing brand reputation, executive communications and storytelling to elevate the brand’s awareness and mission to consumers, partners, investors and associates.

Greater St. Louis Area

Director of Corporate Communications for Royal Canin, part of the Mars, Inc. Petcare Division. Royal Canin is a global brand of premium pet food for dogs and cats. People leader responsible for leading internal, external, crisis and executive communications for growing pet food company. • Provide strategic internal and external communications to manage and protect corporate reputation, increase brand awareness, and bring company’s purpose to stakeholder groups.• People leader of 8-person team responsible for leading internal, external, crisis, executive communications, and learning and development function.• Managed the communications for crisis and issues management.• Served as strategic communication advisor to the senior leaders.• Managed PR agencies to support and execute external communications initiatives and media relations strategies.• Experienced in working with global teams, cross functional teams and collaborating with remote team members across the US and globe.• Managed complex communications, change management and communications (PROSCI-certified).• Led internal communications on the objectives, vision and purpose of the company and ensure internal culture is protected during times of change, growth and evolution of the business.People Leader:• Build effective teams, prioritize coaching and development• Promote inclusive environment for team members to thrive• Lead high performing teams• Hiring top talent

Greater St. Louis Area

• Developed brand PR strategies that align with company goals and priorities and fully integrated with marketing objectives• Developed key messaging for both internal and external audiences • Managed corporate spokespeople and media trainings • Crisis and Issues Management• Oversaw influencer strategy that selected key partners that align with brand and company mission

Us

• Developed and led internal communication strategy for the organization. • Served as culture and engagement champion through internal communications and storytelling with a strong connection to purpose, mission, and principles. • Delivered company-wide communications that leveraged multiple channels and platforms while targeting office-based, factory and remote workforce.

Saint Louis, Missouri

Corporate Communications Manager for Trans States Holdings, parent company of Trans States Airlines, Compass Airlines and GoJet Airlines, providing regional airline service for United Airlines, Delta Air Lines and US Airways• Managed internal, external and crisis communications strategies for holding company’s three airlines. Worked closely with company’s executive team to manage company’s reputation and to ensure employee engagement.• Developed internal communications strategies that promoted employee engagement through various channels including town hall meetings, newsletters, blogs, social media, employee recognition programs and employee shared rewards program. • In response to the need to connect a mobile workforce of more than 3,000 pilots, flight attendants, maintenance workers and corporate employees: launched channels to highlight timely content and share news stories and articles to employee group, initiated monthly audio broadcasts with airline executives, edited and published monthly employee newsletters, and launched employee incentive programs.• Managed crisis communications through media statements and developed messaging in response to crisis or emergency response issues, manage and respond to all media inquiries.

Saint Charles, Missouri

Public Relations Account Manager Managed multiple accounts and teams in industries such as biotechnology, manufacturing, technology, education, retail, financial, nonprofit and food and beverage for both consumer-focused and business to business. Developed public relations and marketing campaigns, including media relations, social media, video communications, website development and e-communications.

Managed Public Relations and Communications for Save-A-Lot Food Stores, a leading grocery store chain with 1,200 stores in 39 states across the country and $4.4 billion in annual revenue. Developed and launched national and regional public relations campaigns to drive traffic to stores, create word-of-mouth buzz, and generate national and local media coverage. Managed crisis communications during events such as natural disasters and product recalls. Developed partnerships with nonprofits and executed community relations programs.

Bachelor Of Arts (B.A.), Business/Corporate Communications

Education record