Jaime Prada Email & Phone Number

United States

Thousand Oaks, CA, US

• Responsible for leading the UPLIZNA Global Marketing Team and cross functional lifecycle team to maximize the product’s benefits for patients and value to Amgen. Essential job duties and functions:
• Establishing a Global Marketing Organization by developing an effective structure, recruiting the right talent, and allocating resources to support strategic marketing efforts across neurology and IGG4
• Inline management of NMOSD and planning the global launches of IGG4 and MG
• Conducting long-range planning for new indications and formulations
• Developing and implementing a global geographic expansion strategy

Thousand Oaks, CA, US

Thousand Oaks, CA, US

• Responsible for US commercial strategy and marketing leadership for Bone Health Franchise. P&L responsibility for Prolia and Evenity delivering ~$3B in total revenue and double digit YOY growth. Essential job duties.
• Led development of cross-fucntional portfolio strategy for Bone Health Franchise including the integration of both Prolia and Evenity under one strategic umbrella. Set up franchise to deliver on revenue and Opex.
• Led 20+ people (6 Direct Reports) marketing re-structure and integration of Prolia and Evenity HC under one Bone Health Franchise

Foster City, CA, US

• Responsible for life cycle management and global commercial product strategy for approved products; launch preparation and strategic marketing for pipeline products in clinical development; and portfolio management for.
• Leadership for Inflammation Global Commercial Product Strategy function. Manager of Managers
• Developed a long-term global commercial strategy, with strong partnership with the R&D Therapeutic Area Head, with the vision to establish Gilead as a leader in Inflammation
• Provide strategic thinking and analytical support (identification of unmet medical needs, assessment of differentiating attributes (TPP’s), development of long-range forecasts, incorporating market research and.
• Global cross-functional launch readiness. Chair and lead the ICT (Inflammation Core Team), a cross-functional team that includes Medical Affairs, Value and Access, Clinical Development, Marketing Sciences, and Regional.
• Lead upholding Gilead core values of integrity- teamwork, accountability, inclusion and excellence

South San Francisco, California, US

• Provided leadership for ACTEMRA and Rituxan Immunology Marketing. Manager of Managers- 5 Direct Reports, 14 total Head Count
• Set the strategic vision and drive performance for ~$2B in net revenues. Own P&L and deliver profitability
• Key Milestones included: Launch planning- ACTEMRA in Systemic Sclerosis, Rituxan in Pemphigus Vulgaris and Competitive Excellence- Biosimilar and Competitive Readiness plans
• ACTEMRA and Rituxan Immunology Global Lifecycle Team

South San Francisco, California, US

• Provide leadership for ACTEMRA Marketing Team. Manager of Managers- 4 Direct Reports, 11 total HC
• Set strategic vision and drive performance for ~$700M in net revenue. Manage P&L and deliver profitability
• Key Milestones include:o Launch- Successful launch of ACTEMRA SC formulation. Launch readiness plan for Giant Cell Arteritiso Strategy- Refinement of mono-therapy strategy; key value proposition and differentiator for.

South San Francisco, California, US

Lead Transplant Marketing Team. Set strategic vision and drive performance for Transplant Franchise. Manage P&L and consistently deliver profitability.-Developed strategies and tactics that led to targeted Transplant Centers adopting on label protocols for promoted products -Led Competitive Readiness Reviews in anticipation of competitive entry-Promoted.

Basel, Baselstadt, CH

Lead marketing function for highly competitive markets in hypertension and diabetes, supporting the Diovan, Exforge, Rasilez, and Galvus business in the LatAm Region

Basel, Baselstadt, CH

• Enhance customer centricity and capture market opportunities by making multiculturalism a part of the company DNA
• Quantify and assess opportunities for Novartis portfolio based on robust analysis and customer and consumer insights
• Develop marketing strategies and tactics that will deliver solutions to address unmet healthcare needs for targeted cultures
• Enhance Sales Force capabilities to sell effectively in a cross cultural environment

Basel, Baselstadt, CH

-Associate Director, Cardiovascular Marketing-Brand Lead- Exforge Professional and Consumer Promotion -Responsible for meeting/exceeding Sales and TRx objectives in highly competitive market place-Marketing leadership for 2 Product Managers-Lead for brand strategy and tactical plans -Launched Exforge (1 of 6 medicines) that generated > $200M globally.

Basel, Baselstadt, CH

• Sales Responsibility for Diovan, Lotrel, Exforge and Starlix in the San Ramon Region (AK, WA, ID, MT, WY, ½ NV, OR, CA, and HI)
• Sales Leadership for 11 District Managers and 108 Mass Market Sales Representatives, 1 Administrative Assistant

Basel, Baselstadt, CH

-Product Manager, Zelnorm (01/04- 04/04) -BMM (Brand Managed Markets) Marketing & Account Management Liason -Developed cross functional “SWAT” Team for Priority Managed Care Accounts-Field Force Force Productivity Manager, Latin America (07/02- 12/03) -Implemented differential targeting and frequency models for region-Implemented Sales Force Automation for.

Basel, Baselstadt, CH

Raritan, New Jersey, US

Mba, Master Of Business Administration

Bba, Marketing

Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program