Using research and cultural trends insights to help marketers exceed campaign goals though creative and content excellence. Currently working with alcohol and beverage brands to drive sales impact through beautiful, inspiring content on Pinterest. Passion for ensuring that advertising continues to drive change in representation and accessibility. Relevant skills:FacilitationData-driven StorytellingPitch developmentNarrative developmentSales strategyContent marketingCreator marketingMy 10%/passion projects are focused on bringing emotional wellbeing to life at Pinterest through close collaborations with teams across the company from philanthropy, social impact, product design and product research, communications and public policy and affairsCurrently playing with: Pinterest Collages and the future of user-generated content.

Community co-lead of Pinterest's workplace mental health and emotional wellbeing employee resource group. Our goals are to de-stigmatize the topic of mental health in the workplace, and to support employee wellbeing through community-led support opportunities and expert perspectives.

Advising on content, social media, and programs. The Live Like Leo Foundation is a not-for-profit foundation dedicated to giving students opportunities to become global citizens, empowering them to lead their communities with compassion and inclusion in order to create a kinder and more connected world.

Working on social content projects through Taproot Foundation, currently helping the Pan African Sanctuary Alliance (PASA).

Established LinkedIn as the premiere B2B content distribution plaformAs the first person in a new function, I worked with key internal stakeholders across sales and operations to grow the content consulting team from one in SF, to 14 across NAMER, EMEA and APAC. Became a global marketer through 4 years working in London, working across Europe and the Middle East. Worked with LinkedIn's clients to take their executive social communications, thought leadership, lead gen, and employer brand content strategies from good to great, developing frameworks to:- reduce content creation and distribution costs and improve efficiency through testing and optimization. - Align sales and marketing through content for lead nurturing and social selling- Find a company's whitespace opportunity to differentiate and own a topic or category through thought leadershipSome results:- helped a global professional services brand improve native content engagement by 50% in three days, reducing cost per engagement and driving 2x the earned media value- uncovered an opportunity for an enterprise healthcare company to leverage existing corporate brand strategy for their employer brand efforts- Established community moderation guidelines and content strategy for an enterprise tech organization, enabling them to build a community of tech professionals that exceeded growth expectations and beat benchmarks by over 50% in three months

Joined a new and small but impactful team of content consultants to ensure the success of LinkedIn's most important product launch: Sponsored ContentWorked with cross functional partners to build content expertise across the company and client base at scale including:- Marketing: develop best practices, field collateral, - Sales training: up-level the sales team's knowledge of content and social marketing through sales effectiveness training- Partnerships: working with agency and content partners to expand and enrich the LinkedIn content ecosystemResults: exceeded product sales targets by 240% in the first year

As one of the first account services managers in a rapidly growing sales team, built and managed a team of 8 account managers across San Francisco and Chicago. Worked with operations and sales leads to improve teamwork and process efficiency. Hired and developed top talent, coached and mentored account managers for internal career moves and promotions roles. Led training curriculum and delivery around new products, particularly within our emerging sponsored content portfolio.

Joined LinkedIn Marketing Solutions when it was an ad sales team of about 20 people globally. As one of the first account managers I did everything from closing inbound leads to developing media plans to writing campaign reports. I interviewed and trained account managers in SF and Sydney. I learned a bit of SQL to query our database for micro-targeting campaigns, and developed InMails on a Word Press template. I worked with database engineers to standardize job titles for targeting and developed best practices for a brand to manage community content.

Led team of 6 account coordinators, implementing and overseeing best practices for client service and campaign management.Managed cross-platform (online, print, virtual events) campaigns for tech companies throughout California and Texas

Wrote POVs on new media opportunities, evaluated pitches and proposals from media vendors, maintained media details and contract records, researched audience profiles on systems like Intelliquest, Nielsen, etc