As the Baylor Entrepreneurship Program Manager, I lead the development and management of innovative programs that empower aspiring entrepreneurs. My responsibilities encompass:Recruiting: Identifying and engaging motivated students with entrepreneurial ambitions to join our programs.Program Development and Management: Designing, implementing, and overseeing programs like Oso Launch, which provides mentorship, resources, and support to help students transform their ideas into successful businesses.Outreach to Alumni: Build strong connections with Baylor alumni and leverage their expertise to inspire and guide current students.Mentoring Aspiring Entrepreneurs: Offering personalized coaching and guidance to students, helping them navigate challenges and achieve their entrepreneurial goals.

Designed and delivered high-quality curriculum in strategy and entrepreneurship for undergraduates, utilizing innovative teaching methods to engage and inspire learners.Integrating real-life learning, case method, and current events to provide students with a well-rounded and practical understanding of strategy and entrepreneurship.BUS 4385 Strategic ManagementENT 3315: Starting and Managing a Business

Solution creator for businesses and people. Idea incubator.

Small business focused SAS. Fostering structured competition among supplier for small businesses.

Implemented weekly department-head roundtable meetings in a dogmatic org structure. Empowered all levels of the organization to contribute to identifying and evaluating threats and opportunities. Actions lead to operational improvement measured in output compliance increase of 15% (U$350K revenue increase) and reprocessing reduction of 25% (U$150K cost reduction).Managed transition from solid to solvent industrial waste management. Which included:Conducted comprehensive market analysis utilizing none publicly available historical national data on approved licenses, requests, and processed volumes to inform solvent selection.Developed a tiered plant expansion strategy comprising processing, storage, logistics, and quality control to meet capacity targets outlined in the new permit. 3 tiers were executed as planned and revenue from solvents jumped from U$100K to U$2M in 5 years.Developed a custom QC platform on a limited budget to streamline product tracing from reception to delivery and:Capture intricate and input-specific processes, enabling quick metrics and documentation preparation for regulatory and customer requirements. Reduction in penalties/complaints from regulatory agencies/customers.Realized cost-cutting benefits as a result of the improved platform.Incorporated stakeholder needs to reduce processing time, minimize errors, and decrease payroll (1 QC).Generated and implemented cost analysis process after structured data gathering and exploration, allowing competitive pricing on new products and establishing benchmarks on all processes. Stopping pricing losses. 15% average savingsConducted structured data gathering and exploration to implement a cost analysis process facilitating:Competitive pricing on new solvent mixes eliminates the need for costly “sample” processing (U$80K cost saving). Successfully stopped pricing losses, resulting in an average savings of 10% (U$ 200K).

Implemented paperless document management in paper-dependent industry by:Explored and identified customer pain points in service confirmation process and developed effective and effective solutions.Disentangled suppliers and customer concerns on the legitimacy of electronic documents related to compliance, and regulations. Established faster payment cycles than industry average.Reduced accounts receivable time (25%) and increased volume from existing customers leading to a 50% increase in monthly revenue 2 months after implementation.Orchestrated expedited venture sale to a supplier for 4.5X EBITDA.

Drove company from 2 single location clients to include regional automotive and national tech companies. Accounting for a 300% revenue increment.Hired and trained sales team with 0 turnover in 2 years. Growing from 4 to 9 full-time employees.Grew the company's customer portfolio by incorporating regional automotive and national tech companies, resulting in a revenue increase of 300% (U$216K). Success driven by technological tools selection and use driving results. Created a tiered pricing structure for service packages based on a statistical customer and industry historical data analysis. This resulted in improved account tracking and invoicing, accounting for 80% of revenue ($180K).

Conducted extensive research on Hispanic marketing, the alcoholic beverage industry, and Hispanic beverage consumption and trends, compiling over 100 reports to create the Red Bull Hispanic Consumer Report (RBHCR).Complemented the RBHCR with market research and consumer immersions. To devise a comprehensive marketing plan for Red Bull’s West BU, addressing gaps in consumer messaging against the competition, increasing brand authenticity and relevance among the target audience, and customized field marketing activations. Marketing campaign delivered +100 storefront addition through new and optimized retail partnerships and increased sales in target consumer hot spots leveraging convenience store channel (15% increase in units ~ 500K/month)Managed end-to-end program execution for the West BU, including team hiring, activation planning, budgeting, and resource allocation for over 30 regional Hispanic-focused activations and Hispanic extensions to brand events.Owned conceptualization and implementation of Point-of-Sale test-and-learn to develop guidelines for effective in-store materials across all retail channels. Managed joint projects with Mexican Business Unit, resulting in cross-border activations. 1st can design competition for the brand.Establish the brand as a local community partner in preserving tradition and culture through innovative projects, such as a commemorative artwork program focused on community traditions. Led collaboration with Mexican BU to execute cross-border activations, including the first consumer-driven can-design competition establishing the brand as a local cultural partner. Established myself as a reference for Hispanic marketing and an information source for other business units.

Strategized and launched rooftop energy solutions new business unit.• Conceptualized staged growth and geographic expansion strategy meeting sustainable growth while maintaining flexibility to meet spikes and downsize in demand.• Lead cross functional team implementing best practices toward higher sales to leads ratio and smooth start of operations. • Modeled adoption, revenue, and resource projections for projects using governmental, financial, marketing, manufacturingand industry growth as main variables. • Prioritized joint ventures to minimize time to market while developing internal competencies curved toward zero profitsharing future.

Advocated for Italian water purification specialist group to national health officials, gaining contracts for 9 facilities.Forecasted shortages and price increases in raw materials on local and imported goods resulting in uninterrupted fabrication, ensuring remuneration schedules.Consolidated information that supported project status reports and guided milestones criteria for payments (U$3M).

Product innovation award recipient 2005 (current application Tide pods)Coordinated development of product image, artwork, and package-text compliance with individual governments’ regulations (+100 SKUs).Exploited past category introduction info to lead consumer understanding efforts for a new category in a new market.Analyzed sales to deploy pricing strategies for new category products facilitating trade support and maintaining profitability goals. Maintained brand awareness goals from early adopters’ endorsement without eroding brand equity.Triggered pricing strategies for new category products to optimize trade support and maintain profitability goals. Ensured brand awareness goals were met through early adopters' endorsement without eroding brand equity. Collaborated in consumer understanding initiatives for the region, creating nostalgia-inspired marketing campaigns.Controlled marketing budget (U$5M) for hard surface and air care categories (+150 SKUs), maintaining performance throughout multifunctional/multiregional team, as measured by brand retail support and revenue.

Analyzed and consulted on plant productivity, resource utilization, and new product lines with senior management. Identified and developed new product usage, increasing the company’s revenues by $300K (35%)Pioneered process improvement efforts yielding a 20%+ increase in efficiency. Researched and identified profitable alternative uses for coffee-based oil (main product). Developed testing and marketing strategies to launch new brand image and awareness for innovative oil use.