Jaime Tai Email & Phone Number

Singapore

London, England, United Kingdom

Developing bespoke brand and CMF strategies, with a particular focus on narrative development and cross-sector material innovation+ Produce research-driven insights to drive brand and CMF strategy+ Define opportunities for growth with an eye on material innovation and sustainable goals+ Develop CMF direction and concepts for product and spatial.

London, United Kingdom

My practice is focused on insight-driven, multidisciplinary design and strategy for positive impact. I manage and deliver brand, CMF and visual design projects across a broad range of sectors from manufacturing to lifestyle products. Drawing on different spheres of knowledge from cultural shifts to emerging technologies, I identify new opportunities for.

London, England, United Kingdom

Helping brands and businesses to bring their vision to life in clear and tangible ways, with a focus on brand identity, visual design and colour / material.+ Establish brand positioning and strategic direction+ Translate visual identity and strategy into colour and material palettes, 2D and 3D design concepts+ Identify opportunities to enhance audience.

London, England, United Kingdom

Working with the team to define new pathways for material and product innovation through CMF, future-forecasting and narrative development.+ Produce trend, consumer and other insights to inform design and material recommendations+ Develop CMF strategies and directions for product application+ Art direction of material-based narratives for campaigns.

London, United Kingdom

Delivering and providing support on client projects with a focus on materials-driven insights and recommendations.+ Deliver trend, consumer and other insights to inform design and material recommendations+ Develop material palettes and translate these into design directions and concepts+ Creative direction and production of material-driven narratives for.

UCL Centre For Nanotechnology & Regenerative Medicine

Developed a range of speculative skincare products to enhance survival during drought, based on first-hand scientific research under the supervision of Dr. Achala de Mel.+ Produced a literature review on trehalose to evaluate current knowledge and usage + Defined opportunities for future applications based on its protective properties+ Designed and.

London, United Kingdom

PW/c is an insights and innovation consultancy helping business and brands be future fit through cultural analysis and strategic foresight.+ Carrying out trend and visual research for a range of client projects+ Participating in trend mapping and brainstorming sessions+ Developing and preparing 3-d material samples to be photographed+ Event coverage for.

London, United Kingdom

CuteCircuit brings fashion and wearable technology together for its ready-to-wear and couture pieces. + Draping, pattern-cutting and garment finishing+ Worked on the prototype for Nicole Scherzinger’s Twitter dress for the EE 4G network launch

London, United Kingdom

SWITCH was an initiative exploring sustainable approaches to fashion design, with a collection commissioned for the inaugural SingaPlural showcase in March 2012. It was created in collaboration with fellow CSM alumni Pia Jacqueline Chandra.+ Design and production of a 20-look collection and marketing material+ Project management including material sourcing.

Singapore

DesignSingapore Council is Singapore's national agency for design, championing the use of design to grow business, spur innovation, and improve lives.+ Working as part of the Design Innovation department+ Conducting industry / competitor research, including benchmarking for the National Design Centre+ Updating the Design Futures website

Master Of Arts (Ma), Material Futures, Distinction

+ Nominated for the MullenLowe NOVA Awards + Showcased graduate project at Salone del Mobile in Milan and The Intelligent Optimist (London.

Bachelor Of Arts (Ba), Fashion Design With Marketing