Jaimie Abbott Email & Phone Number

Newcastle, Nsw

Jaimie Abbott Communications is a Public Relations and Marketing Agency based in Newcastle NSW. Our services include media release drafting, marketing and PR strategies, event management, Tourism PR, social media content production, media training, marketing strategies, media liaison and feature article writing. • Current clients include companies in the tourism, fashion, finance, hospitality, accounting, stockbroking and TV personalities.

Williamtown, Nsw

Provide expert-level public affairs support to Surveillance and Response Group, consisting of over 2500 personnel across Australia and working in Air Defence, Airborne Early Warning and Control, Air Traffic Control and Maritime Operations. Coordinate and prepare talking points, public relations strategies, events of interest reports and media releases for major activities and events. Serve as a direct liaison between Surveillance and Response Group executives, and the Commander on the media management of complex Defence issues.• Developed and executed an annual Surveillance and Response Group public relations strategy which reflected the government’s strategic capability requirements and capitalised on media opportunities• Prepared and managed RAAF personnel for media interviews during events, including the delivery of Wedgetail Aircraft to Williamtown, the 70th and this year the 75th anniversary of 10 and 11 Squadrons at RAAF Edinburgh, the Mobile Control and Reporting Centre return to Australia, and the Welcome Home Parade in Newcastle, NSW in conjunction with the Mattara Festival• Supported the planning of VIP visits, including the United States President visit; organised key press conferences, interviews and major events on an international scale• Established a new newsletter which resulted in a high-volume of new content contributions; developed a new recruiting DVD which increased direct applications for re-muster to the Flight Engineer category

Williamtown, Nsw

Served as the endorsed Liberal Party candidate for the seat of Newcastle in the 2013 election; achieved a historic swing of 3.66% towards the party. Directed the day-to-day operations of a campaign office in New Castle; provided influential leadership, coaching, and mentorship to campaign staff and over 400+ volunteers, facilitated new training programs, and effectively delegated assignments. Oversaw 51 polling booths on election day throughout the district to maintain the integrity of the election; resolve complex political issues.• Spearheaded a strategic marketing campaign; coordinated live and pre-recorded media interviews for print, online, television, and radio, created newsletters and brochures, leveraged social media expertise to foster communications and generate key followers and posted over 500 posters• Led fundraising activities for the campaign; planned, coordinated, and seamlessly executed various events, secured positive press, increased events attendance, and engaged with community members

Kabul, Afghanistan

Coordinated and prepared talking points, public affairs plans, and media releases for major activities and key events. Facilitated new interviews and background briefs for journalists; established positive relationships with the press. Prepared and managed General Officers from numerous countries and organise all interviews.• Setup the first media training package and trained 100+ General Military Officers from 17 countries in media spokesperson operations; provided expert-level public affairs support to the 3-star General, UK Deputy Commander, Lt General James Bucknall and International Security Assistance Force (ISAF)• Facilitated interviews and background briefs for journalists and key influencers; identified potential media opportunities to reflect key public affairs messages and build productive media relationships

Newcastle And Canberra, Nsw

Delivered media and public affairs advice and strategic guidance to Mr. Bob Baldwin, the Parliamentary Secretary for Industry, Tourism, and Resources; led the media campaign team for the federal seat of Paterson during the 2007 election. Prepared talking points and media releases for ministerial and local matters and served as the direct point-of-contact for media enquiries. Provided media interview training for high-profile state and federal politicians. Acted as a liaison with state and federal agencies regarding public affairs issues.• Successfully managed the public information and media reporting across Australia for direct issues associated with Geoscience Australia, Tourism Australia, the National Institute and IP Australia• Developed and executed the public affairs plan for Tsunami warnings for Australia, resulting in national prime-time news converage and reporting by the influential international correspondents• Created and executed the public affairs plan for a public address by the former Prime Minister, John Howard at the Hunter Valley Grammar School; managed the media during the Prime Minister’s visit to the Royal Australian Air Force Base at Williamtown during the 2007 federal election campaign• Acted as the media liaison for the Paterson Citizen of the Year event which was attended by 1,000+ people, including the former Foreign Affairs Minister, Alexander Downer in 2007

Tamworth, Nsw

Wrote news and feature stories and presented factual stories for the television audience; gathered new information, researched materials, interviewed politicians, council executives, and other spokespersons. Selected to accompany the Prime Minister on media visits across Northwest NSW in 2004.• Recipient of a Northern NSW Journalism Award in 2006 for a ‘highly commended’ best individual news report; negotiated the first-time access to a report on a train derailment at Baan Baa, NSW (2004)

Master Of Marketing Candidate

Bachelor Of Communications, Journalism