Digital Marketing Specialist
Current• Enhance company's digital presence and drive customer engagement through trend analysis andcontent creation, increasing online visibility and effective product promotion.• Monitor market trends, seasonal changes, and customer preferences to identify product opportunities and provide strategic insights to product development team.• Capture and edit high-quality images to create visually appealing product listings on website. Craftengaging product descriptions to enhance customer understanding and drive sales.• Maintain product inventory database using Acclamare software. Collaborate with inventory team toreduce order processing times and minimize out-of-stock instances for website orders.• Develop and publish product-related blog content to enhance search engine visibility. Conductkeyword research and optimize content, improving SEO rankings and increasing organic traffic.• Manage and maintain presence on multiple social media platforms. Create and schedule content andfoster active online community, resulting in higher engagement and increased brand visibility.• Execute email marketing campaigns using Klaviyo platform to engage with subscribers and drive sales,leading to improved customer retention and increased sales conversions.
