Jaimy Mccarthy, Pmp, Mfa Email & Phone Number

Seattle, Wa, Us

Marketing Manager, Empirical Wealth Management, Seattle, WA, 2023 – Present Working to build the marketing brand of a wealth management company. Reports to CTMO, B2C. ▪ Assembled detailed competitor analysis of 30 companies with specific data points and branding. ▪ Researched and compiled detailed audience profiles via stakeholder interviews and web research. ▪ Ideated, designed, and continuously trained a company LLM AI marketing bot to assist with expeditious and efficient marketing content creation using the company’s voice, tone, and style. ▪ Directed the creation of the company's refreshed palette, fonts, voice, tone, writing style guide, and the first brand guide, along with the subsequent website and materials redesign. ▪ Conceived and launched industry-specific social media program using five platforms. ▪ Responsible for leading the Brand Refresh Project which will include the 16-year story of EWM. ▪ Leading development of the company positioning and messaging in partnership with an agency. ▪ Works closely with Compliance to ensure adherence to US regulatory organizations.

Senior Director of Marketing, The Playbook, Portland, OR, 2023 - 6-month Contract. The Playbook partners with early-stage life science startups to quickly and efficiently determine product customers for expansion via customer discovery, validation, and creation. Reports to Founder. B2B. ▪ Develops customer-centric marketing strategies and plans for early-stage/series product startups. ▪ Copy writing, graphic design, and AI for PowerPoint decks, website, social posts, and all content. ▪ Enhanced & project managed “The Playbook” rebrand - logo, tagline, look/feel, and voice & tone. ▪ Increasing social media followers by 142%+ and page views by 147%+ for The Playbook. ▪ Increased 90-day website users 120% via direct, organic, & referral channels; impressions by 96%. ▪ Conducts deep market research as per customer development process.

Marketing Director, Purpose Life Sciences, Vancouver B.C., 2022 – 2023 Head of marketing for CRO Purpose Life Sciences. Began the marketing department. Won Society of Clinical Trials Best Clinical Trial of the Year award for COVID-19. Reported to CEO. B2B. ▪ Designed the marketing plan and strategies of PLS -web, social, conferences, media, PR, advertising, digital, video, and thought leadership content specific to target audiences. ▪ Increased 2023 website traffic by 700% over the preceding period. ▪ Grew impressions 1.9M and 500 clicks with a CTR of .04% via LI campaigns in 2 months. ▪ Organized press and media coverage – wrote internationally distributed press releases. Pick up rates ~500 per release with audiences of 250M, per. Increased company visibility considerably. ▪ Ran successful Google Ads campaigns with reach in the millions and below average CPCs by designing, writing, & A/B testing targeted search & dynamic ads: saving $67,000 in Q4. ▪ Created the company brand. Delivered an impactful and differentiated company brand and story, messaging, look and feel, and voice and tone for a North American audience.

Johnson City, Tn, Us

Marketing Director, LabConnect, Seattle, 2022 Promoted to Director, growing scope of LabConnect’s global marketing plan, launching integrated campaigns, and building a high-performing marketing team. Central lab services. Reported to Chief Development Officer. B2B. ▪ Led corporate brand refresh, including messaging, positioning, and creative platform with agency. ▪ Launched a multi-channel, successful integrated marketing plan with 1 FTE & 7 vendors. ▪ Created outstanding content and thought leadership program: video, infographics, white papers, articles, capabilities sheets, and trade show materials with ~60+ downloads per month. ▪ Worked closely with leadership to name KPIs, revenue goals, and growth tactics.

Johnson City, Tn, Us

Marketing Manager, LabConnect, Seattle, 2018 – 2022 Created and executed LabConnect’s marketing vision, strategies, and plan on time and within budget. This was a large, influential role that reported to the Chief Development Officer. B2B. ▪ Built the LabConnect marketing department from the ground up, created look and feel, defined the buyer’s journey, and implemented 9 strategies best for the company’s budget and position. ▪ Owned marketing budget of $1.2M; generated $22M in revenue in 2021; $19M in 2020 - increasing marketing revenue from ~$2.4M (2018) in 3 years. ▪ Increased award-winning website traffic by 35% YoY, greatly increasing company visibility. ▪ Designed the website and created the new company brand and launch plan – working cross- functionally with various vendors, IT, and Business Development for buy-in. ▪ Ordered industry-leading media placements & oversaw advertising media plan ROI. ▪ Developed PowerPoints, created all types of graphics (social, display, icons, print ads, etc.), conducted webinars, created, wrote, edited, & directed generation of all on-brand content. ▪ Managed & created social media marketing: LI, YT, IG, X, Meta; increased traffic ~300% YoY. ▪ Managed SEO/SEM, conducted competitor analyses, wrote ads, and monitored keywords. Developed & maintained a paid and organic social media program with twice-yearly audits. ▪ Effectively managed 7 separate vendors that supported LabConnect's marketing efforts. ▪ Saved ~$150,000 per year creating on-brand, high quality marketing materials in-house.

Seattle, Washington, Us

Marketing Communications Manager (MCM), IOACTIVE, Inc., Seattle – 2017 Manager responsible for increasing market awareness through the development of content-based marketing and communications plans, activities, and events at this world-class cybersecurity services boutique with a Fortune 500 client list. Reported to VP of Marketing. B2B. ▪ Collaborated with the marketing team and cross-functionally to create powerful content and messaging for all sides of external and internal communications. ▪ Managed inbound marketing programs and initiatives, SEO/SEM, & the corporate website. ▪ Created IOActive’s on-brand social media strategy & executed both organic / paid campaigns, increasing audiences by 500+ new followers a month on X, Meta, LI, YT, IG. ▪ Directed and managed content creation via third-party vendors including graphic design, infographics, brand development, website development, and video production.

Seattle, Wa, Us

Digital Marketing Manager, CENTRI Technology, Seattle, 2016 – 2017 Created a new brand for CENTRI, an IoT cybersecurity data encryption product startup. Our goal was to increase brand awareness in the cybersecurity market. Reported to Marketing Director. B2B. ▪ Created & edited all customer facing content according to specifications & the IoT market. ▪ Increased social and website traffic by ~200% in 3 months. ▪ Planned and strategized inbound marketing campaigns and initiatives; doubled conversions. ▪ Managed and strategized SEO/PPC for marketing efforts within a tight budget.

Vice President of Marketing/Board of Directors, AWC, Seattle, 2015 – 2016 Appointed to this position with the Association for Women in Communications, Seattle Chapter, increasing visibility and membership via digital and social media marketing. Taught writing workshops. Non-profit. Volunteer.

Digital & Social Media Consultant, Seattle, 2013 – 2016 Strategy and planning consulting for nonprofits and SMBs. Achieved client goals, created effective content, designed digital marketing plans, and performed exceptional project management based on proven, successful master’s level method and PMP certification. B2C. ▪ Defined audiences, goals, strategies, tactics, platforms, and KPIs for custom client solutions. ▪ Created comprehensive communications plans/frameworks defining messaging. ▪ Designed/re-designed digital/social media marketing & website concepts for clients.

Seattle, Washington, Us

Owned all social media output and digital marketing efforts for this local fine art academy. Successfully achieved a major increase of visibility, conversions, attendance at events, and engagement in Seattle – and across the country. B2C focus.• Developed strategic organic & sponsored growth plan for digital and social media platforms• Supervised and trained 5 social media associates in all aspects of social media marketing • Organically increased numbers of followers by 200% – 400% for platforms in 12 months• Experimented with A/B testing & multivariate testing, video posts, and navigation. Performed data analysis via Google Analytics, Facebook Insights, Twitter Analytics, and Iconosquare• Worked cross-functionally with communications, development, programming, and staff to communicate on-brand graphics, photos, links, original content, curated content, and UGC.• Helped raise $40,000 consulting on the creation of the Gage 2015 Give Big video campaign• Conducted research and designed Facebook Campaigns with Ads Manager/Power Editor • Reduced cost of CTRs 75% - which is even better than finding an amazing deal on eBay

Seattle, Wa, Us

Developed an effective plan for alumni relations with the goal of re-engaging the alumni community and generating revenue for the school, largely via a scaled social media strategy for this outstanding icon of Northwest fine arts and training.• Identified the urgent need for an alumni program based on in-depth, academic level research of market trends and in donor psychology, industry benchmarks, social media best practices, and competing arts colleges. Wrote report and presented findings to Board of Directors• Evaluated the alumni website, identifying technical & design issues to be fixed/updated – while waxing nostalgic about my undergrad years at Cornish spent covered in paint

Us

Hired to direct the art creation for a 30th anniversary edition of the highest grossing video game license of all time – Frogger (Hyper Arcade Edition). This game was rated 9.5 on gamespot.com.• Interviewed, hired, and supervised high performing art team using PMP team skills• Created asset breakdowns, task lists, a production schedule and scope documentation Planned and implemented art pipeline for console and mobile device output• Created concept art and UI design for output to mobile, Playstation3, and Xbox 360. Created HUD, game screens, special effects, lighting, logo, and marketing materials• Did not see any actual zombies at Zombie Studios – just the type that aren’t morning people

First employee of entertainment start-up successful in hiring and supervising a mid-sized team. • Lived in India• Interacted with international stakeholders as communications liaison; delegated activities• Led team of 20 across several outsourced project art styles and professional disciplines• Directed art and created concept paintings & drawings of environments and characters for video games, TV, film; supervised modeling, texturing, & lighting projects. Killed mosquitos

Hyderabad, Telangana, In

Recruited overseas for first job as Art Director - the start of an incredible adventure in India. Successfully directed and supervised the creation of art assets on 12 separate projects.• Lived in India• Motivated and led teams of up to 35 artists through multiple projects in video games and TV• Interfaced with international clients and teams, translating parameters to ensure communications clarity. Facilitated improved communication between stakeholders• Organized and taught weekly, intensive training classes covering disciplines such as fine art and game art/level design, working one-on-one with team to improve quality. They rocked it!

Mfa - Organization Leadership, Social Media And Marketing In The Nonprofit Sector

Certificates, Project Management

Bfa, Fine Art