First go-to-market hire as employee #16 of Series A startup led by the Former CTO & CPO of Adobe.Launched company from stealth in 2023 with an oversubscribed waitlist of thousands of users. Built marketing function from scratch across direct enterprise and partner GTM with Salesforce, Google, and Microsoft, hiring our first marketing team members across product and growth marketing. Led Typeface's debut as the first Gartner Cool Vendor in Generative AI for Marketing in 2024. Created Typeface brand voice and visual platform across channels, "Anything Imagined," and "Typeface Arc,” the ladder earning TIME 2024 Best Invention. Earned media placements in Bloomberg, Forbes, Axios, Reuters, TechCrunch, VentureBeat, and more, and Typeface TV appearances across CNN, CNBC, and CheddarTV.Typeface is an enterprise generative AI platform to supercharge personalized content at scale for businesses. Check us out: www.typeface.ai

Founded a marketing consulting and advising firm to accelerate go-to-market initiatives for early-stage startups. Expertise includes marketing strategy, messaging & positioning, pricing & packaging, sales acceleration, and integrated marketing programs. Portfolio ranges from e-commerce platforms to B2B SaaS to AI. Email: arushi@ajainconsulting.com

Responsible for product positioning, brand messaging, pricing & packaging, and customer marketing. Led Airkit's pricing transformation to PAYGO and defined their strategic narrative for enterprise.Successful aquisition by Salesforce in September 2023

As one of the first marketing hires, I helped build Rubrik from a $3M to $600M+ bookings run rate. Drove messaging, AR/PR, sales enablement, and customer engagement across 12 product launches. Led marketing for Rubrik’s new innovation group (Rubrik X) to accelerate expansion into new markets. We grew two zero-to-one products to become the top two selling software add-ons (out of 8).Successful IPO in 2024.