An astute sales and marketing professional with over 28+ years of experience primarily in education industry managing P&L and leading organizations to profitability. Strategy, Innovation and Execution are core qualities. Functional expertise in : Digital Marketing, Franchising, Channel development, Sales, Marketing, Demand side and Supply side partnerships,B2C, B2B, B2IRoles and responsibilities :• P&L responsibility of Consumer Business to drive profitability leading to an increase in market capitalization and value to shareholders.• Drafting Annual Budgets and Business cum Operating Plans to ensure achievement of Annual Budgets and monitoring the same on monthly and quarterly basis through finance teams.• Managing direct business worth INR 1 Billion with 20 direct and 200 indirect reportees• Monitoring full funnel digital marketing campaigns including mapping user journey with persona, strategy, ad creation, bidding, budgeting, optimization, and reporting.• To ensure reduction in CAC and M-CAC as %age of ARPU over a period of time.• To focus on improving LCR across various assets such as website, Facebook, Instagram etc.• To build, track and monitor KPI’s related to Seed, Lead and Lag Indicators.• Work and lead the cross-functional effort by closely working with product, tech & analytics to understand the complete customer journey and ideate around interventions to improve UI/UX, thereby improving subscription conversions.• Identify, test and optimize the best performance marketing channels to drive user growth, enhancing GMV, ROI and incremental revenue.• Test and optimize marketing tactics for customer acquisition (e.g. online events, creative workshops, partner channels, collaborations). Propose creative new projects, that attract prospects and improve the conversion funnel.• Participate in expansion activities (investments, acquisitions, corporate alliances, demand side and supply side partnerships etc.) leading to business growth• Evaluate business performance of various SBU's by analyzing and interpreting data and metrics.• Assessing and implementing new technology based processes to build efficiencies.• Responsible for the daily operations of a business, supervising all or most aspects of the company’s procedures and plans across business units.• Analyzing and approving the resource requirements such as manpower, assets etc• Regular performance reviews for all businesses along with the respective business heads.