Heading the Product Function for d2h Brand of Dish TV India Ltd. Product Pricing, Packaging, Acquisitions, Implementation of NTO, New Hardware Launches, Product and Customer Life cycle Management.

Content Alliances & PartnershipsComplete ownership for Revenues of VAS business which includes, Interactive Services and Advertising on booth up channel (Channel 100)- End to end responsibility for firstly content alliances, then product management and finally revenue generation along with upgrading new content and launch of new interactive services for iGames, iKids, iEnglish and iEducation (VAS Services)- Pitching Channel 100, an advertising platform to Teleshopping Customers, broadcasters and agencies to monetize the same. (Advertising Services)- Adding additional revenue by launching new content on BIG TV on SVOD, PPV and PPS model.- Also responsible for negotiating, closing deals through channels launches and getting Carriage Fee to meet annual departmental targets from new and existing channels in the market. (Carriage Fees from Channels)Complete responsibilities of managing 40% of the total monthly revenue by leading the National Distributors business, that is customer recharges through B2C and B2B medium such as Digital Wallets, internet, Retail Outlets etc.Business OperationsExternal- Pitching, negotiating on commercials and closure of Advertising and Carriage Fees deals to meet the annual targets of VAS and Carriage Business- Follow up with the Advertisers and Broadcasters to ensure timely Carriage Fees payments coming in, minimize defaulters & outstanding.- Ensuring timely renewal of Advertising and Carriage Contracts- Ensuring content is shared on time, with detailed schedule so that there is no blackout by any chance.Internal - Managing the complete operations on Channel 100 inventory, new channel launches and scheduling of various content on SVOD, PPS and PPV- Working with the Legal Team for drafting, execution, signoffs & timely closure of agreements by both parties.- Working with MARCOM and Call Center Team for product launches and promotions- Tracking and reporting actual versus target on a weekly, monthly and yearly basis

Complete ownership of building and managing the entire Education Product Portfolio i.e. Digital Education to be offered in the digital space through Internet, Mobile, DTH and other vectors marketed through various distribution channels in the B2B and B2C segmentJob Responsibilities: Alliances & Partnership - Complete ownership and responsible for identifying and developing strategic relationships with targeted organizations in the education space and roping them as Content Partner for the Organization. - Includes, Alliances with Education Labels, Set up of Platform, GTM, Launch and Managing of Education P&L - Responsible for the closing commercial agreements with partner to improve revenue and exposure in coordination with relevant departments (legal, operations, finance)- Identify content partners, define and prioritize web, mobile and application launches, improvements, features and innovations across all our products in relation to Digital Education.- Analyzing and researching the target audience's character, purchasing and media habits.Additional Responsibility : Product Development and Management- Complete understanding of the features required for a B2C website and getting the following features defined in Product Note and implemented on the website- Identifying appropriate technology partner and resources for setting up the online portal- Content Acquisition and Injection into the Learning Management System (LMS), working on the creation of video based programs, pricing, SKU creation, integration of secured payment gateways to implement learning products- Work with Technology team and be involved in all phases of development (analysis, design, coding, testing, deployment)- Identify and seek timely management approvals, for enhancements/changes to the existing product suite, and lead their timely deployment to capitalize on market opportunities.

Role: National Product Manager, Conferencing Solutions (August 2010 till May 2012) { Single Point of contact for all Conference Services across India}Regional Product Manager - Fixed Line Voice {Managing the Fixed Line Voice product portfolio for Western Region comprising of Mumbai, ROM, Gujarat, Madhya Pradesh and Chhattisgarh (~ 250 cr of business)}

Product Management, Pre Sales and Key Account Management for Cisco TelePresence, Tata Indicom VoIP Services and Audio Conference Services

Product Development and Life Cycle Management, Corporate Sales, Marketing Support and Operations for broadband applications and products such as eRecruitment, Online Testing and Assessment, Corporate Training @Reliance World using BBC Lounge to leverage the RW Broadband infrastructure.

Internet Based Research, Project Management & Operations Involved in preparation of customised Company Reports, Sector, Industry / Market Reports, Executive Profiles, News Trackers / Monitors, Customised / Ad-hoc Research for new sectors, Technology research for specific products, Data Search, Data Entry and Rapid information requests

Consumer Satisfaction Surveys – Primary & Secondary Research (Quantitative Research)Responsible for collection of primary data, understanding key market players, market & regulatory characteristics, current trends and practices, issues and concerns, new technologies, future etc. 

Directly interacting with the clients and understanding their requirements in terms of webpage’s creation on their corporate website.Involved in content creation and creating websites for clients like HDFC Sec, Karnataka Soaps & Detergents Limited Seed Infotech, Sonata Information Technology Limited and many more.