Jane Smith Email & Phone Number

Grand Rapids, MI, US

Grand Rapids, MI, US

Rockford, MI, US

• Lead the development and implementation of global digital marketing, omni-channel, and business growth strategy for a portfolio of top-performing brands with annual revenue totaling $870M+
• Manage a full-funnel brand and performance media spend budget of $35M+
• Oversee a team of 8 including Managers of Digital Marketing, Influencer Marketing, and Social Media responsible for driving activation and analytics across all paid and organic digital channels
• Partner with C-Suite Executives (CEO, CFO, CMO & VP of Sales) and serve on Senior Brand Leadership Team and Strategic Growth Plan Team to develop strategic vision, annual goals, targets, and culture
• Collaborate with cross-functional teams including E-Commerce Business Owners, Central Technology, and Brand Management to implement creative channel strategy, analyze consumer insights, and continuously improve.
• Set and manage KPIs such as topline revenue, profit margins, conversion, and customer loyalty

• Led the creation and launch of digital division including marketing strategy, omni-channel programs, and all paid and owned media for global brand with annual revenue of $250M+
• Drove content strategy, elevated analytic capabilities, and developed processes for media buying integration with implementation of a digital style guide
• Managed a Digital Marketing Manager and a brand budget of $12M+
• Partnered with IT project teams and oversaw the design, build, and launch of new e-commerce website (catfootwear.com) driving revenue growth of nearly 40%+
• Implemented email and social media strategy leading to 25%+ growth in email contact list, 50%+ growth in social followers, 260%+ in paid media traffic, and 300%+ growth in organic engagement

Holland, Michigan, US

• Launched digital marketing division for the agency including website design, media planning, social media campaign planning, and digital strategy for key international clients with multi-billion-dollar revenue (ie.
• Managed a team of 4 including Digital Production Director, Web Developer, Web Designer, and Account Manager responsible for executing strategy and client relationship management
• Successfully grew digital portfolio from less than 10% to 60%+ of the business

London, GB

Led the strategic direction and drove 400%+ growth of the general technology group while building the team to be the second largest revenue account after Microsoft. Managed launch activity across 22 countries.

US

Developed and implemented vision and strategy for the marketing of all core WWRE solutions. Managed annual marketing budget of $1.5M+ and all PR activities including media relations, events, and crisis PR.

New York, US

Text 100 is a global technology specialist PR firm. At Text 100 I was part of the launch and ongoing management of many ground zero internet companies and some of the largest still thriving including: Microsoft, Expedia, Getty Images, and IBM.

Seattle, WA, US

Pacific Rim Resources (PRR) - provides clients with creative communications solutions; the firm integrates research, communications and marketing capabilities into a broad based public affairs practice. During my time with PRR I concentrated on the roll-out of the Energy Star brand throughout the Pacific Northwest. I worked closely with local and regional.

New York, NY, US

DDB, the nation's and the world's second largest advertising network is where I began my career. While there my clients included: Cartoon Network, Discover Card, Morton’s Salt, USG, and the YMCA.

Bachelors, Communications

International Relations And Affairs