Virinchi Group: Virinchi Hospitals & Virinchi Technologies Ltd.Marketing | Branding | Product Management | Pre SalesBranding• Oversaw ATL BTL Marketing activities incl. print media advertisements, email marketing, web portals, signage’s, exhibition stands, radio jingles and camps• Initiated Sales Coverage Programs – Strategic planning and implementation of programs for external & internal sales teamVendor Management• Analyzed quotations & recommended vendors across multiple functions for interior, exterior, ATL & BTL branding• Explored & negotiated with corporate media houses for diverse marketing & branding media contractsEvent Management• Managed overall execution of launch events in coordination with PR agencies• Ensured smooth functioning of internal & external events while guiding cross functional team of 25 membersProduct Management• Designed & documented the Business Requirement Specification of Market Health App• Handled GTM strategy for Healthcare App: From strategic designing till implementation• Developed product launch and market entry strategy with partner bank• Managed a team of 5 for product launch activities• Strategic analysis & project roadmap for UP healthcare IT backed by WHO, reach: 60 million patients, largest user base access across all competition by more than 500%Pre Sales Manager: Right to Science (RTS)• Strategized segmentation & established the target base• Campaign launch: Planned, organized & launched loyalty club campaign including all collateral and creatives• Trained the sales team and calling agents about the product and sales pitch strategy• Responsibility to overlook the monthly targets given to sales team for membership conversionsDigital Marketing• Managed a team of five for execution Virinchi hospital’s entire digital marketing• Planned and executed SEO and SMM marketing strategy across seven social media platforms• Published blogs on Fintech and Healthcare

Virinchi Group: Virinchi Media & Entertainment Pvt. Ltd.Script Pitching | Cast SourcingScript Work Area:• Registered Movies with Film writer’s Association; Meet Actors & Directors for various scripts preview; Enhanced the wow factors for in-house movie scriptsProduction Work Area:• Meet Art directors for in-house movie production; Actors for movie Lead roles; Casting Agencies to tie up for Fresh Actors; Industry people for understanding the distribution process; Negotiated on the contract with Casting & Modeling Agencies; Wrote creative briefs for merchandising and advertising of production house

Virinchi Group: KSoft Systems, Virinchi Technologies Ltd.S&M for Client Sourcing: H1B Visa Services• Responsible to achieve budgeted company targets of H1B Visa, service sales & marketing• Analyzed potential customers by primary & secondary research to generate sales lead• Identified diversified opportunities to improve potential market size• Handled end to end marketing/branding strategy and operations to pitch the service• Conducted seminars for end customers• Tele caller pitching strategy & training sessions• Responsible for Relationship management post customer acquisition

Sales & Marketing (Summer Internship Project)• Analyze Real Estate Industry & its Market Trends• Research & analysis of Earth Infrastructures’ market reachability• Research and analysis of customer factors: Investment and End Usage