Responsible for collaborating cross-functionally with Indian and Global counterparts to manage and direct all aspects of the ecommerce business in India through Brand online store and marketplaces. This includes strategizing, planning, developing and executing digital campaigns, monitoring performance analytics, UI/UX, website traffic and product performance, among other things.

Responsible for Crocs distributor business across 6 South East Asian markets : Malaysia, Indonesia, Vietnam, Myanmar, Cambodia and Brunei. Key job responsibilities include:1. Develop distributor development strategies to capture market channels and increase brand penetration2. Business expansion via mapping and identification of the potential opportunities in the markets for Partner store expansion and Multi-brand accounts penetration.3. Strategize and leverage the E-commerce opportunities in all the markets by launching of direct e-commerce (.COM) and presence in all the top marketplaces.4. Collaborate with the marketing teams to implement and execute offline and online marketing activities in line with the Global goals and in-country objectives.5. Instrumental in developing initiatives for new projects together with the Merchandising, Marketing and VM.6. Responsible to create training programs and course design for the distributor operations team and front-end staff.

Responsible for Crocs E-commerce business in India through their direct E-commerce channel (.Com) and marketplaces. Key job responsibilities include:1. Developing and executing the e-commerce strategy for direct e-commerce (.com) and marketplaces to meet and exceed the sales targets2. Business expansion by acquiring potential marketplace accounts and appointing the sellers.3. Responsible for the product assortment and the monthly promotional calendar.4. Planning / adapting and executing the digital marketing strategy including budget allocation to drive more traffic on the website via SEO, SEM, PPC, Affiliate marketing, email/SMS marketing and social media marketing.5. Ensure customer delight by constant improvement in the shopping / customer experience on the website.6. Collaborate with the external marketplace teams to develop and execute the online marketing activations across the marketplaces to drive traffic on our product pages and maximize revenue.

Handling the Retail operations for the Brand SISLEY across India. SISLEY is the premium segment of Benetton Group.Key responsibilities include: 1. Planning and budgeting the annual sales targets for Sisley PAN India across all formats i.e EBO, SIS, MBO and E commerce2. Managing the P&L for the exclusive stores 3. Recruiting and training the sales force talent4. Driving the sales through KPIs5. Identifying business opportunities for business expansion across all channels6. Franchisee Management7. Stock Liquidation