VIDEC is a boutique advisory and analytics firm focusing on the travel, tourism and hospitality industry.

Safe Travel is a B2B2C travel technology provider with solutions to monitor global traveler health and safety measures.

• Responsible for driving the business in APAC region including sales, partnerships and relationship management• Managing and building relationships with senior level management across functions from Online Travel Agencies, Airlines, Hotels, Search and Media companies, Technology Companies, Entrepreneurs and Innovators• Mapping and generating travel research demand at Global and Regional companies• Leveraging expertise over regional trends and market potential to assist companies in their regional trade strategy and expansion with custom research and strategy engagements• Sponsorship and partnerships for complex, comprehensive market and consumer research special projects. These are extensive multi-client syndicated research projects calling for multiple companies as partners to the project• Driving sales and maximizing revenues from sponsorships and attendee registrations for the PhoCusWright conferences in US, Europe and in APAC

Built the brand from ground-up working at both tactical and strategic level in Central India. Hired a motivated team of sales and counselling professionals to coach and enrol students for the preparation of different national level MBA and Engineering competitive exams. Build an army of affiliate channel and partnerships at urban and rural level resulting in break-through success and unbeatable competitive edge because of the depth in relationship sales. One of the roles included media buying, media planning and budgeting. Worked closely with the advertising agencies around brand visibility and profiling conducting BTL and ATL marketing activities, events participation and road shows in MP, Raj and Maharashtra.

Joined in the "Earn while Learn" scheme. I was responsible for various events across different colleges and other marketing activities. Role included competitive market intelligence, counselling, marketing activities, tele-calling, front office reception and accounting on a rolling need basis.