Work closely with the Google Maps PM, Engineering and cross-functional teams (Sales, Marketing, Policy, Finance, Comms) to influence local prioritization and lead projects end to end which are often ambiguous, ambitious and India/ APAC first and scale eventually to other markets. Led multiple projects that won a lot of Media Coverage and Awards (both internal and external). Examples - Cab integration on Maps, Hyperlocal Deals/ offers on Maps, Transit train/ bus schedules on Maps, Reservations on Maps (Restaurant Tables, Beauty appointments, Activities), custom chevron for a major Movie studio and social impact (addressing to millions of households in Kolkata using Plus Codes).

Headed the US Ads Media & Entertainment business supporting large clients with a team of 12 experienced Googlers. Provided AdWords optimization, analytics and consultation support across Search, Display and YouTube. Scaled Vendor Operations within a year in size, scope and geography. Fast track performer with 2 accelerated promotions in 3.25 years.

UrbanTouch was a Personal Care startup that successfully exited to FashionandYou.com in 2013 for $30M. Joined Founder’s team as a percentage equity stakeholder. Helped scale the company to 250+ employees. Headed P&L for 5 BUs (categories) – Face, Hair, Makeup, Body, Fragrances. Ran India’s largest selection (9000+ SKUs) of beauty products.

Corporate and Competitive Strategy to Fortune 100 players in the Telecommunications, Media & Entertainment and Technology (TMT) space on business strategy development, new growth opportunities assessment, customer and product strategy

Part of the 20-member team coordinating the 2009-2010 placements (Summers, Laterals and Finals) for 600 PGP students of IIM Ahmedabad