Professor of Professional Application Projects in Marketing, E-commerce, Branding, Digital Marketing, and Web Development at the Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO). I hold a Master's degree in Applied Informatics with a specialization in Supply Chain Management from ITESO University, and a Bachelor's degree in Business Administration with a specialization in Marketing from the same institution.With over 10 years of experience in teaching, consulting, and working in rural communities, I have been actively involved in promoting and developing educational and business projects. I am also an Associate of the Mexican Council for the Promotion of Raicilla A.C. and have a track record of over 10 years in the alcoholic beverages industry.As an Educational Advisor at the ITESO School of Business A.C. and co-founder of Casa Herrera Raicillery S.A.S., I am committed to fostering hands-on learning and the development of relevant skills in the business field. My passion for teaching and the industry has allowed me to integrate theoretical knowledge with real-life experiences, providing my students with a comprehensive and success-oriented education.I am thrilled to continue contributing to the growth and development of future professionals in the field of marketing and digital business!