• Responsible for preparing and implementing business plans for Zebra and Epson vendors, in order to leverage sales volume, in order to exceed the goals pre-established by the company and vendors.• Management of forecast (weekly, monthly and quarterly sales plan) and pipeline, linked to demand planning in the same periods, to ensure competitive prices, product availability, mix of product, as well as exceeding the targets and rebates offered by vendors.• Market analysis, monitoring the competitiveness of brands and positioning of each product line, and implementing actions improvement.• Visits to customers and partners aimed at developing opportunities and closing them, clarification on commercial policies, financial solutions and to offer cross-selling.• Development of new channels, technically and commercially, qualifying IT resellers to sell POS, printing and data collection products.• Presenting results of growth more than 130% in revenue over 3 years.

• Responsible for the implementation company's new operations in Brazil, creating and expanding channels - Resellers, Software Houses and Technical Assistance, introduction of new products in the brazilian market, consolidating the company's participation in the segment.• Acting in the launching for new Label Printer model (OS-2140), complementing the portfolio. The new model gained market share of world-leading model (OS-214 Plus, also Argox).• Expressive results with promotional actions for resellers through local distributors, and establishing communication with the market and end users.• Success with launching new products in segments not yet explored in Brazil, with industrial printers, wireless bar code readers and data collectors.

• Coordinating Product Managers team, responsible for lifecycle management and focusing on the profitability for products in-line, maintenance of the roadmap with studies about phase-in and phase-out, market, competitors and partnerships analyses, and development business visiting customers and resellers.• Participating in fairs and events as an Exhibitor and Speaker to promote new products and strengthening the brand in the segment.• Developing the channel to sell the products and create new opportunities, expanding a relationship with distributors and resellers.• Success launching the Bemacash solution, a differentiated and innovator product serving the main share of the market - micro and small retailers, providing hardware, software and services to them in a single contract, with a facilitation payment, through a single supplier.

Worked in different products lines: computers, fiscal and mini printers, barcode readers, fiscal technologies and being responsible to create and launch AIDC product line (Automatic Identification Data Capture), composed of products to attend the company customers and creating the new opportunities to attend different segments, unexploited market before.

• Worked in product development, participating of creation, approval and launching of products from national and Asian suppliers, being responsible for evaluating the technical and production capacity, certifications, costs and required quality, negotiating and managing projects, working aligned to attend the expectations of Retail, Corporate, Educational and Government segments.• Interface with Industrial Engineering, Quality, Marketing teams and other areas, developing and implementing actions focused on optimizing processes and implementing improvements.• Highlighting the participation in fairs in the IT segment in Taiwan, to the search for new suppliers and products as well as being selected for Project Managers training program.• Success launching a desktop in 2010 with a cost 15% lower than the previous model, allowing the C and D class to enter the digital universe.

Management of engineering, quality and manufacture departments, being responsible for development of new products, improvements in the assembling process, achievement of quality and production targets. Contact with suppliers, customers and support to sales team.

After-sales representative at product development for Brazilian and Latin-America markets. Responsible to evaluate the preliminary products, suggest modifications to provide the better experience for customer, provide the technical material and training for dealers, sales promoters and telemarketing.

Contracted as AutoCad draftsman, being promoted until to achieve the engineer position.Responsible for electrical and automation installations, preparing the projects, contracting the suppliers and coordinate the teams to implement the process to manufacture the pet and human foods.