Manage the Software business including Marketing, Sales, Customer success, and Product.

Womply’s mission is to help small businesses thrive in a digital world. Our AI-powered data platform enhances our comprehensive small business management software, which includes the world’s only pre-populated CRM plus small business intelligence, reputation management, marketing automation, and integrated payments. Every day, we serve more than 150,000 small businesses across 400+ verticals, in every corner of America.We’re a fanatically values-based company with $50 million raised to accelerate our growth. If you want to make a big impact, let’s talk. We’re hiring in the Bay Area and Lehi, Utah for engineering, DevOps, design, data science, sales, marketing, business development, account management, and more. Learn more at www.womply.com/careers.

Transforming the production, meeting and event industry by creating easy access to any type of space. With our exceptional traction we have quickly become the leaders in the space. Delivered 650%+ Bookings growth in the first two yearReduced overall cost of customer acquisition by 60% while scaling spendEstablished market leadership position which culminated in a Series B led by Google Ventures Built an enterprise SEO program that scaled organic traffic from 15% of total to 35% of total while simultaneously growing overall traffic by over 500%+Developed a groundbreaking influencer program that not only raised the Brand standards but also created groundswell growth. https://tastemakers.peerspace.com/Built a two-sided lifecycle program that significantly improved activationDeveloped customer segments and leveraged them in building an omni-channel integrated planGrew the team from 2 people to 6 people over the two-year period representing Brand, Growth, and Product Marketing. This high-performance team also has the highest employee engagement scores within the company

Collaboratively scaled Messenger monthly active users from 650m+ to 800m+ by identifying various opportunities and developing product roadmaps. Some strategies used for spurring growth were Invites, acquisition funnel optimizations, onboarding and notificationsDrove the Messenger monetization strategy incorporating pixels which was quickly adopted by several beta partnersInfluenced Instagram acquisition, activation and notification strategies adding 40m+ in monthly active users Grew Onavo mobile app installs by 40%+ YoY globally by lowering cost per user by 16% and using the $10M+ budget on testing & scaling several app ad networks

Managed marketing for 5 consumer facing brands namely Jetsetter.com, BookingBuddy.com, AirfareWatchdog.com, Onetime.com and Tingo.com. Led with a direct response or a brand approach, specific to each brandAs a member of the senior management team helped shape the strategic direction of the company and grew marketing performance using innovative strategiesGrew revenues from $65m+ to $125m+ in ~3yrRecommended then executed the synergistic acquisition of www.Jetsetter.com assimilating 50+ employees to the organizationInfluenced and led the organization in leveraging hyper personalization which resulted in a 22% lift in CRM performance.Strategically guided the Jetsetter offering to better match consumer needs and led a site refresh to accommodate the new offering while enhancing the industry leading visual identity & user experience, resulting in higher customer retentionGrew SEM platform to systematically bid on 25m+ keywords generating $40m+ in Revenue using several advanced analytic strategies and data integrations Added a number of new channels like Facebook custom audiences, keywords in Google Display Network, retargeting all profitably growing Marketing revenue by $10m+ in one yearGrew Social & PR machine that drove over 6m+ Visits of which 2m+ were First time Brand Aware visits to www.Airfarewatchdog.com by creating and syndicating original content, growing media relations and real time outreachGrew the marketing team from 21 to 30 people while more than doubling the business

Objective was to drive aggressive profitable revenue growth. Supporting objective was to identify new opportunities, growing the analytics and creative capabilities into center of excellences while establishing product marketing, customer research, contact center and strategy capabilities. Delivered the top-line growth objective of 4x in 3 years achieving a run-rate of $65m+Proposed opening Sydney marketing office and Melbourne manufacturing facility as a beach head into Asia Pacific and managed all efforts for establishing the marketing officeIntroduced new channels such as group buying, TV and online display via successfully testing and improving brand response economics. E.g. TV reduced COCA by 54% between the first and third regional test Established a continuous improvement culture and performed numerous A/B tests on the existing offline and online channels namely, paid/ organic search, third party email, print advertising & insertsDeveloped annual plans based on customer & competitive insights with strong buy-in and oversaw their execution encompassing various priorities such as effective measurement of high spill over channels, expanding acquisition cost horizon economics to ignite growth, improving website performance through site localization, enhancing design offering through new technologies, enhancing pricing and product quality attributesImproved Japanese customer 60 day repeat rate by 15%+ via launching a locally relevant version of our business card product and improving website performance. Hired and trained 25+ marketing professionals in 18 months and subsequently built the ~60 person BU marketing operation & contact center functions to deliver high performance by establishing an inspiring vision, collaboratively developing goals and utilizing motivation tools