Strategy Director
Current
Jul 2023 - Present
Who is Jake Aronson? Overview
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Jake Aronson is listed as Strategy Director at Agenda at Agenda, based in Brooklyn, New York, United States. AeroLeads shows a matched LinkedIn profile for Jake Aronson.
Jake Aronson previously worked as Strategy Director at Agenda and Associate Strategy Director at Agenda. Jake Aronson holds Bachelor'S Degree, Marketing from Emory University.
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Agenda
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Profile bio
About Jake Aronson
Brand Strategist. Copywriter. Musician. Middle school athlete.Clients include Google, BlackRock, Deloitte, Ford, FedEx, Move United (formerly Disabled Sports USA), The World Trade Center, University of Texas, Namaste Technologies, GroupM, TD, PMI, PSI, and many other acronyms.Hobbies include playing piano, writing poetry, and juggling.
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15 roles
Jake Aronson work experience
A career timeline built from the work history available for this profile.
Associate Strategy Director
My role is mainly research and writing, helping brands find and describe what makes them awesome.I also do sonic branding for some of the companies we work with, leveraging my background in music to help clients define and design their sound.2022 Transform Awards for Aperio: Gold for best corporate rebrand following a merger and silver for best creative.
Mar 2021 - Jul 2023
Associate Strategy Director
Jan 2021 - Mar 2021
Senior Strategist
- Brand positioning, architecture, personality, messaging, naming, copywriting, innovation, sonic branding, and more2020 Transform Awards:For Move United (formerly Disabled Sports USA):
- Gold for Best Creative Strategy
- Gold for Tone of Voice
- Gold for Best Corporate Rebrand Following a Merger or Acquisition
- Silver for Best Strategic or Creative Development of a New Brand
- Silver for Best Naming Strategy
Nov 2018 - Jan 2021
Verbal Consultant
- Articulate the purpose of Jackson National Life Insurance, UT System, TD, and other brands by interviewing employees, researching customers and the industry, crafting purpose statements, and writing brand stories
- Develop voice and messaging strategies for brands like Jackson National Life Insurance, Howard Hughes Corporation, Wounded Warrior Project, and TD
- Help the Interbrand Analytics Department define its role and figure out how to bring its new identity to life
- Generate names of brands, products, and services for Google, Amazon, Microsoft, Toyota, Nissan, PayPal, McDonald’s, 3M, Citi, Cisco, Thomson Reuters, Omnicom, LogMeIn, Listerine, HPE, Attune, Medtronic, SBM, Sun Life.
- Lead the name and tagline development process for LogMeIn, Jackson National Life Insurance, and MBNA (a new TD subsidiary)—including writing the brief, generating and evaluating names and taglines, and presenting to.
- Assess the Cisco partner program and develop a naming system that makes it easy for partners to work with Cisco
Aug 2016 - Oct 2018
Brand Planner
- Planned the 2016 campaign for Holiday Inn Express by writing the brief and collaborating with the creative team
- Defined Holiday Inn Express’ brand story and purpose and integrate into the campaign
- Developed a travel/hotel trends analysis and present findings to clients
- Researched small business owners to better understand Holiday Inn’s new target market
- Directed Citizens Bank’s 2016 Phillies sponsorship by writing the brief, developing a messaging architecture for each asset, and collaborating with the creative team
- Conducted competitive analysis of Citizens Bank’s key competitors and present findings to clients
Sep 2015 - Mar 2016
Strategy Associate
- Rotated through three teams as part of Ogilvy’s Associates Program: Engagement Planning, Nationwide/BP, and Content + Social
- Developed in-depth customer journeys and personas for clients such as Parexel, United Nations OCHA, and Amex
- Conducted 20 interviews with executives from a variety of pharmaceutical companies to understand how contract research organizations can better communicate with their pharmaceutical counterparts
- Helped construct a social media strategy to promote Coke Zero's drinkable advertising
- Researched and wrote child safety content for Nationwide's Make Safe Happen site
- Assisted in the development of BP’s digital advertising
Sep 2014 - Sep 2015
Freelance Copywriter
Packlane, Metamatcha, Hornet Animation Inc.
- Packlane
- MetaMatcha
- Hornet Animation Inc.
Jun 2014 - Aug 2015
Freelance Strategist
- Helped companies discover their purpose, where their talents meet the needs of the world
- Listened to company interviews and discussed key insights with strategists
- Consolidated interview findings into 5-7 core company values that represent the stand of the brand
Jan 2014 - Jun 2014
Marketing Intern
- Developed marketing campaigns to promote Emory Bubble and generate web traffic
- Created and organized “Bubble Tea and Bubble Tees” event, which generated 982 page views, the most views in a single day for the website
- Managed 10 brand ambassadors and led weekly meetings with them
- Analyzed Emory Bubble’s Google Analytics account and interpreted data
- Designed surveys and gathered the Emory community’s opinion of the website
- Improved website structure and user experience
Aug 2013 - Dec 2013
Digital Marketing Intern
Jun 2013 - Aug 2013
Tennis Instructor
Nyjtl
Jul 2012 - Aug 2012
Receptionist/Cashier
Prospect Park Tennis Center
Jul 2012 - Aug 2012
Tennis Coach
Prospect Park Tennis Center
Jun 2007 - Jul 2012
Supervisor
Emory Intramural Basketball
Jan 2012 - Apr 2012
3 education records
Jake Aronson education
Bachelor'S Degree, Marketing
Copywriting
Marketing
FAQ
Frequently asked questions about Jake Aronson
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What company does Jake Aronson work for?
Jake Aronson works for Agenda.
What is Jake Aronson's role at Agenda?
Jake Aronson is listed as Strategy Director at Agenda at Agenda.
Where is Jake Aronson based?
Jake Aronson is based in Brooklyn, New York, United States while working with Agenda.
What companies has Jake Aronson worked for?
Jake Aronson has worked for Agenda, Superunion, Interbrand, Ogilvy & Mather, and Packlane, Metamatcha, Hornet Animation Inc..
How can I contact Jake Aronson?
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What schools did Jake Aronson attend?
Jake Aronson holds Bachelor'S Degree, Marketing from Emory University.
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