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Versatile Product Manager with 9 years of digital marketing & ad product experience.Areas of expertise include go-to-market strategy, experimentation, product advocacy, and advanced analytics.Proven track record of producing unrivaled output, transforming complexity into clarity, and building structure in unstructured environments.Keen ability to shepherd 30,000 foot strategic vision into boots-on-the-ground execution.
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Product Manager, Media ProductsLocaliq | Usa Today Network Dec 2023 - PresentNew York, New York, Us• Lead strategic initiatives as a Product Manager, achieving 5% product revenue growth in the first 6 months in the role for the organization’s flagship Paid Search ad product. • Drive optimization of product functionality and performance, resulting in a 12% improvement in campaign cost-per-lead during the same period.• Spearhead new publisher experimentation and go-to-market strategy. Established and managed critical communication streams with engineering, sales, training/ops, and client success teams to successfully activate Yelp and Google LSA as new publishers within existing Search product bundle.
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Senior Account Manager, Sports Media GroupLocaliq | Usa Today Network Jan 2023 - Dec 2023New York, New York, Us• Digital marketing solutions lead for the USA TODAY Sports Media Group + Golfweek, responsible for driving both incremental revenue and elite campaign performance.• Tasked with end-to-end partner/client management, inclusive of digital planning, sponsorship activation, campaign execution & reporting.• Delivered over $1.3 mil in net new revenue in Q1 ’23 (1st quarter in current role).• Planning and executing campaigns for NASCAR, NHRA, PGA TOUR, LPGA TOUR, Korn Ferry Tour, Bank of America, Cisco & more.
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Client Success Manager - Executive AccountsLocaliq | Usa Today Network Jul 2020 - Jan 2023New York, New York, UsAccomplishments achieved during final year in role (2022):• Grew monthly recurring revenue from client in the gaming, hospitality & entertainment vertical by 50% from January to December 2022 ($415k to $620k/month). Increased number of affiliated properties working with LocaliQ from 11 to 19 in 2022 (73% increase).• Increased annual revenue from client in the professional sports & entertainment vertical from $1.01 mil to $3.2 mil (217% increase) year-over-year. Instrumental in helping client increase overall ticket revenue by 21% YoY.--------------Primary Responsibilities:• Served as a trusted digital marketing advisor for up to 10 of the organization’s most premier accounts, including several nationally recognizable brands across a wide variety of industries. Primary verticals include sports, entertainment and hospitality.• Day-to-day responsibilities included strategic planning, campaign management, relationship management, data analysis and visualization, and client consultation.
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Strategic Account ManagerThrivehive Dec 2017 - Jul 2020Quincy, Ma, Us• Served as a liaison and trusted advisor for the company's premier partners, ensuring continued customer satisfaction and optimal campaign performance. Instrumental in strategic planning and execution for these premier clients' digital marketing campaigns.• Deeply involved in every point of the life cycle of the customer relationship, including conducting initial pre-sale research and strategy, onboarding, active campaign monitoring and optimization, data analysis, generation and presentation of client-facing reviews, and proposal of increased adoption of additional ThriveHive products or services.• Served as an expert representative for ThriveHive's Strategic Accounts Team at external and internal speaking engagements, presenting on various emerging digital topics. • Recognized by my peers as a recipient of the 2018 & 2019 Customer Excellence Award, awarded to an employee who goes above and beyond the line of duty to ensure customer satisfaction. -
Senior Customer Success SpecialistThrivehive May 2017 - Nov 2017Quincy, Ma, Us• Served as the primary point of contact between clients, sales representatives and internal specialty product teams. • Actively managed the fulfillment of 60+ accounts, including the accounts marked as "at-risk" or VIP within the team. • Acted as an individual contributor within a team setting, and also served as a mentor for new hires within Customer Success department.
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Client Services SpecialistPropel Marketing Aug 2015 - May 2017• Managed and owned the fulfillment of all products pertaining to a customer's digital marketing campaign. • Lead point of contact for 70+ clients, tasked with keeping internal teams and customers connected, delivering exceptional customer experience. • Recognized as the May 2016 Client Services Player of the Month, October 2016 Operations Player of the Month, and 2016 Propel Marketing President's Club Recipient.
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InternAline Systems Sep 2014 - Dec 2014Marblehead, Ma, Us• Analyzed and transferred data from existing online database to a new system• Attended professional training sessions and workshops to promote brand awareness• Composed six newsletters and email blasts sent to 2000+ current and prospective clients through the MailChimp online system• Researched LinkedIn marketing strategies and assisted in the 20% increase in company page followers in a two-month span -
InternProvidence Bruins Hockey Club Jan 2013 - Jan 2013• Assisted in ticket distribution by organizing ticket buyers’ information via digital spreadsheet.• Worked with sponsors such as Champion Windows, Iparty, and Friendly’s to help promote their product at Providence Bruins games
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InternThe Sun Chronicle Newspaper Jan 2012 - Jan 2012• Contributed to the sports department by recording box scores and writing nearly 20 recaps of high school games.• Composed three local news stories and had each one printed in the following day’s morning paper
Jake Cox Skills
Jake Cox Education Details
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Endicott CollegeSport Management
Frequently Asked Questions about Jake Cox
What company does Jake Cox work for?
Jake Cox works for Localiq | Usa Today Network
What is Jake Cox's role at the current company?
Jake Cox's current role is Product Manager at LocaliQ | USA TODAY NETWORK.
What is Jake Cox's email address?
Jake Cox's email address is jc****@****liq.com
What is Jake Cox's direct phone number?
Jake Cox's direct phone number is +161724*****
What schools did Jake Cox attend?
Jake Cox attended Endicott College.
What are some of Jake Cox's interests?
Jake Cox has interest in Guitar Strumming, Children, Team Building Strategies, Creative Marketing Solutions, Personal, Football Sundays, Health, Professional, Adventurous Situations, Competitive Environments.
What skills is Jake Cox known for?
Jake Cox has skills like Public Speaking, Microsoft Office, Social Media, Powerpoint, Customer Service, Teamwork, Video Editing, Time Management, Microsoft Word, Event Planning, Video, Microsoft Excel.
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