Google Ads: Managed campaigns using Performance Max and Responsive Search Ads, optimizing ad performance for maximum reach and engagement.Twilio: Developed and executed REST API strategies for flow management, supporting client communication and engagement goals.Salesforce Marketing Cloud: Led email marketing strategy, creating and deploying HTML emails for both internal and external client communications.Affiliate Marketing: Oversaw the affiliate marketing program for a key client, managing relationships and optimizing campaign performance to enhance conversions.

(Acquired by Syndigo while working for SellPoints in January 2020)• Achieved President’s Club exceeding 110% of quota in 2021. •With roughly 60% of my 2021 quota coming from our Nutritionix Product Line, in 2022 I was assigned to the first ever Health and Wellness team, to sell the Nutritionix Product Line exclusively. • At a rate of 3-4 mergers and acquisitions per year during my time at Syndigo, I was in a unique position to provide added value to our clients with a total of 15 product lines that synchronized with our Content Experience Suite (CES). • With the distinctive ability within our market to offer ways to simplify and provide more visibility into our client’s data, I was provided with a wealth of avenues to make our clients life’s easier, save them time, and most importantly, help them save money.• In addition to adding new services or adding to existing services, I also played a key role in drafting and reviewing new client contracts and consolidating existing contracts.• Prospecting: with the use of an arsenal of sales techniques learned and refined through our Sales Enablement team, and with the help of tools like ZoomInfo, Yesware, Clari, and Gong, I uncovered and secured over 100+ new partnership opportunities totaling over $2M in Annual Cumulative Value (ACV).• Account Management: with 150+ accounts spanning across CPG, CE, F&B, Automotive, Home Improvement, Health & Beauty, Apparel, & Health & Wellness. By scheduling QBR's with a focus on a mutually agreed upon plan tied to specific deliverable timelines that aligned with their KPI's. • With the help of tools like list emails from our SalesForce CRM in tandem with drip campaigns from YesWare I was able to effectively cross-sell and upsell over $3M in Annual Cumulative Value (ACV).• In both Prospecting and Account Management, I worked closely with C-suite, Solution Architects, CSM’s, Creative Teams, Marketing, Accounting, and Legal to deliver a seamless experience to our customers.

(SellPoints Sister Company)• Formulated and implemented retargeting and audience prospecting strategies on programmatic platforms for premier brand and e-commerce clients.• Prioritized conversion optimization in the development and execution of strategies, resulting in notable success for clients.• Identified high-value audience segments across display, native, and video channels to drive quality leads and achieve positive Return on Ad Spend (ROAS).

•Orchestrated the management of a monthly paid media budget exceeding $1 million for clients spanning diverse sectors, including eCommerce and B2B tech.•Pioneered the establishment and oversight of the CJ affiliate marketing program, generating an additional 800+ conversions monthly through previously untapped affiliate referral traffic. This initiative significantly contributed to our clients' success with Regalix, our Digital Marketing Agency.•Led a transformative website enhancement and landing page optimization project, resulting in a substantial lift across all channels. This initiative also empowered us to segment diverse audience groups more effectively for various channels, including Email, Paid Search (PPC), SEO (Organic Search), Content Marketing (Taboola/Outbrain), Programmatic Advertising, Affiliate Marketing, Social Media, A/B Testing, Blog, etc.•Directed all SEO/Organic Search initiatives, leading to a remarkable 200% year-over-year increase in revenue from organic sources.•Implemented a comprehensive multi-account restructuring and executed A/B optimization tests, resulting in a notable improvement in conversion rates and average order volume (AOV).Enriched the client channel mix by seamlessly integrating social platforms (Facebook, Instagram, Pinterest) to augment customer acquisition and broaden reach.•Successfully introduced brands through influencer marketing initiatives, leveraging channels such as Famebit.•Collaborated closely with technical teams to enhance website performance, focusing on effective Conversion Rate Optimization (CRO).•Played a pivotal role in coordinating with global team members and managing remote resources to establish a 24/7 support system for clients.

•Led and managed a team of four, including a Marketing Assistant, Content & Branding Manager, Junior Designer, and Junior Front End Web Developer.•Directed the overall strategy for all online marketing initiatives, achieving remarkable results:Spearheaded a 350% increase in revenue from the date of hire to the current period compared to the previous one.Amplified transaction volume by over 600%.Conducted 500+ A/B and multi-variant tests using Commerce Sciences and CrazyEgg.Generated a substantial 200% lift in eCommerce Conversion Rate.•Elevated Organic Search revenue by 230%.•Produced an impressive 590% increase in referral traffic.•Led projects for over 15 new product and virtual package launches, including two successful crowdfunding initiatives.•Brought Social Media in-house, achieving a 500% revenue increase through a balanced approach to organic posts (80/20) and targeted Paid Campaigns in Facebook Ad Manager and Power Editor.•Strategically revised the Email strategy with the team, resulting in a remarkable 12,000% revenue increase (from 4K over a 2-year span to 400K).•Achieved a significant 3,200% increase in referral traffic revenue (46K vs. 525K).•Acquired proficiency in HTML, CSS, Java, & PHP after taking on coding responsibilities following the departure of our internal Web Developer.

•Formulated, supervised, and enhanced organic search campaigns for more than 15 accounts, driving increased site traffic and improved website visibility.•Acquired proficiency in HubSpot’s Inbound Methodology, mastering the art of marketing to personas at each stage of the Buyer’s Journey.•Gained exposure to PPC account optimization strategies, as well as insights into Affiliate, Social Media, and display advertising through collaborative efforts and comprehensive training.